Information Systems – Digital Marketing

The course provides an introduction to the IS research field. Students will gain advanced knowledge of the key concepts and theories of IS research. They will acquire specialised problem-solving skills, being able to analyse and synthesize a research case. They shall take responsibility to a literature review of a specific IS topic.

Central topics include Information Systems as a research field, IS development, IS innovation, IS as sociotechnical and complex systems, Introduction to research methods in IS, Basic concepts and theories in IS, Literature reviews and writing style.

The main aim of this course is to provide students with the fundamental knowledge of ethics and sustainability necessary for responsible innovation and the development of new information technologies (IT) in the modern society. The central topics include the role of ethics in responsible innovation and IT development; information privacy concerns, social, economic, and environmental impacts of innovations and new ITs; and how IT development and innovation can contribute to achieving the UN Sustainable Development Goals. In covering ethical and sustainability issues, the course addresses the perspectives of various stakeholders at the individual level (IT developers, innovators, consumers, investors), the organizational level (commercial, public, and non-governmental organizations), and the societal level (local and regional communities, nations, international society). Group work on possible solutions to real-life ethical and sustainability challenges constitutes an essential part of the course.

This course provides the forefront of knowledge using digital media, e-commerce, and social media to create optimal customer experiences and facilitate marketing. Students will gain advanced knowledge of key theories and concepts of Digital Marketing. They will acquire specialized problem-solving skills, being able to plan Digital Marketing activities, and to configure Digital Marketing solutions. They shall take responsibility to conduct the planning and implementation of Digital Marketing activities and evaluate the business value.

Business Intelligence (BI) is highly important for making good decisions in organisations. Students will gain advanced knowledge of the art and process of decision-making, as well as the BI process and the end- user tools such as reports, visualizations and dashboards. They will acquire specialised problem-solving skills and hands-on experience with a leading BI tool. They shall take responsibility to conduct a complete BI process and evaluate its business value.