Learning outcome at the Master in Information Systems programme level

Knowledge
The candidate...

has an advanced knowledge of information systems as a research field, in terms of theories, knowledge claims, research methods and professional standards
can reflect on how information systems contribute to business, decision-making activities and societal aims

Skills
The candidate...

has acquire practical skills in analysing complex IS problems, designing or recommending solutions, and in measuring and evaluating results
has strong skills in applying research methods and techniques.

Competence
The candidate...

can take responsibility for conducting independent research and/or development project at a high standard and in accordance with norms for research ethics
can choose the appropriate research approach, to choose or develop a solution that meets the organizational requirements, provide value while considering sustainability goals.
can handle organizational relationships ethically, professionally, and to evaluate and communicate the results in a systematic way.

Learning outcomes at specialization level in Digital Marketing

Knowledge
The candidate...

has specialized insight of the role of digital marketing alongside existing marketing concepts and theories and consider how these functions within the wider organizational strategy.
has thorough knowledge of the digital customer, how to plan digital marketing activities, how to create a proper customer database, and use of data driven decision making.
can apply knowledge about various digital media channels and platforms to new areas in the industry, public- and nonprofit sector.

Skills
The candidate...

can critically evaluate and use various sources of information in formulating topic and research questions within digital marketing research.
can independently identify, justify and use relevant methods to answer specific research questions in digital marketing research.
can formulate research question, plan and independently conduct a limited digital marketing research project which is in line with established research ethical guidelines.

Competence
The candidate...

can apply knowledge and skills in developing digital marketing strategies in new areas in industry, public- and nonprofit sector.
can master professional digital marketing language in communication of independent work both to professionals and the general public.
can contribute to meet the future needs of digital marketing practice and research in industry, public- and nonprofit sector.

Studieprogram MDM

Master in Information Systems: Digital Marketing