Information Systems - Digital Business Systems (part-time)

Customers are omnichannel-oriented. They increasingly expect to interact with organizations in a seamless way, combining aspects across different channels at different stages of their decision journey. This course provides the forefront of knowledge on how to support the omnichannel customer experience, what the customer expect, how organizations can use Customer Relationship Management (CRM) to leverage their presence, and what organizations need to support an omnichannel strategy.

Students will gain advanced knowledge of key theories and concepts of omnichannel and CRM. Omnichannel is the seamless and effortless consolidation of the various channels, to enhance the overall customer experience. They will acquire specialized problem-solving skills, being able to plan omnichannel activities, and to configure CRM solutions. They shall take responsibility to conduct the planning and implementation of CRM activities and evaluate the business value taking into account meeting ethical and sustainability goals.

The main aim of this course is to provide students with the fundamental knowledge of ethics and sustainability necessary for responsible innovation and the development of new information technologies (IT) in the modern society. The central topics include the role of ethics in responsible innovation and IT development; information privacy concerns, social, economic, and environmental impacts of innovations and new ITs; and how IT development and innovation can contribute to achieving the UN Sustainable Development Goals. In covering ethical and sustainability issues, the course addresses the perspectives of various stakeholders at the individual level (IT developers, innovators, consumers, investors), the organizational level (commercial, public, and non-governmental organizations), and the societal level (local and regional communities, nations, international society). Group work on possible solutions to real-life ethical and sustainability challenges constitutes an essential part of the course.

Business Intelligence (BI) is highly important for making good decisions in organisations. Students will gain advanced knowledge of the art and process of decision-making, as well as the BI process and the end- user tools such as reports, visualizations and dashboards. They will acquire specialised problem-solving skills and hands-on experience with a leading BI tool. They shall take responsibility to conduct a complete BI process and evaluate its business value.