Bjerke, Rune & Næss, Hans Erik (2021). Toward a Co-Creation Framework for developing a Green Sports Event Brand: The Case of the 2018 Zürich E Prix. Journal of Sport Tourism. ISSN 1477-5085. doi:
Bjerke, Rune & Elvekrok, Ingunn (2020). Sponsorship-based health care programs and their impact on employees' motivation for physical activity. European Sport Management Quarterly. ISSN 1618-4742. 21(2) s 194-217. doi:
Næss, Hans Erik & Bjerke, Rune (2020). Forgrønning av motorsport gjennom innovativ eventledelse. En casestudie av Zürich E Prix 2018. I Bastesen, Jarle, Lange, Birthe Kåfjord, Næss, Hans Erik & Thon, Andreas Norgår (red.) Ledelse av mennesker i det nye arbeidslivet. Cappelen Damm Akademisk. ISBN 9788202693350. s 185-206. doi:
Bjerke, Rune & Kirkesaether, Erlend (2020). How should sponsorship activation work? A sports event and athlete-based brand building framework (SEA BB) capturing an internal and external route. Event Management. ISSN 1525-9951. 24(6) s 711-733. doi:
Bjerke, Rune (2020). Helseledelse på arbeidsplassen – sunn prestasjonskultur og individuelle HR-drivere bak organisatoriske prestasjoner. I Bastesen, Jarle, Lange, Birthe Kåfjord, Næss, Hans Erik & Thon, Andreas Norgår (red.) Ledelse av mennesker i det nye arbeidslivet. Cappelen Damm Akademisk. ISBN 9788202693350. s 53-86. doi:
Bjerke, Rune (2020). Towards a HR Framework for Developing a Health-Promoting Performance Culture at Work: A Norwegian Health Care Management Case Study . International Journal of Environmental Research and Public Health. ISSN 1661-7827. 17(24) doi:
Bjerke, Rune (2019). Sammenhengen mellom sponsor- og eventvirksomhet. I Kristiansen, Elsa, Solem, Birgit Andrine Apenes & Dille, Therese (red.) Eventledelse : En forskningsbasert antologi. Universitetsforlaget. ISBN 978-82-15-03219-1. s 96-114. doi:
Bjerke, Rune & Ind, Nicholas (2015). The influence of aesthetic investments on employees: An investigation of arts’ impact on employees. EuroMed Journal of Business. ISSN 1450-2194. 10(2) s 214-233. doi:
Polegato, Rosemary, Bjerke, Rune & Ind, Nicholas (2013). The before and after : audience perceptions of brand dimensions of cultural products. Journal of Euromarketing. ISSN 1049-6483. 22(1/2) s 24-35. doi:
Bjerke, Rune & Hansen, Håvard (2012). Extrinsic cues and the evaluation of political candidates. Journal of Promotion Management. ISSN 1049-6491. 18(4) s 458-473. doi:
Polegato, Rosemary & Bjerke, Rune (2009). Cross-Cultural Differences in Ad Likeability and Ad Element Likeability: The Case of Benetton. Journal of Promotion Management. ISSN 1049-6491. 15(3) s 382-399.
Bjerke, Rune & Ind, Nicholas (2007). The concept of participatory market orientation: An organisation-wide approach to enhancing brand equity. Journal of Brand Management. ISSN 1350-231X. 15(2) s 135-145.
Ind, Nicholas & Bjerke, Rune (2007). Branding Governance: A Participatory Approach to the Brand Building Process. John Wiley & Sons. ISBN 9780470030752.
Bjerke, Rune & Ind, Nicholas (2007). Organisasjonsdrevet Merkebygging. Cappelen Damm Akademisk. ISBN 9788202275471.
Bjerke, Rune & Polegato, Rosemary (2006). Differences in Value Orientations of Coca Cola Drinkers and House Cola Drinkers: A cross-national investigation. Journal of Euromarketing. ISSN 1049-6483. 15(4) s 7-33.
Bjerke, Rune (2006). How well do advertising images of health and beauty travel across cultures? A self-concept perspective. Psychology & Marketing. ISSN 0742-6046. 23 s 865-884.
Bjerke, Rune & Polegato, Rosemary (2006). The Link between Cross-Cultural Value Associations and Liking: The Case of Benetton and Its Advertising. Journal of Advertising Research. ISSN 0021-8499. 46(3) s 263-273.
Rosendahl, Tom, Bjerke, Rune, Gopalakrishna, Pradeep & Sandler, Dennis (2005). Ad Element Liking and Its Relationship to Overall Ad Liking: A European Cross-Cultural Investigation. Journal of Promotion Management. ISSN 1049-6491. 12(1)
Bjerke, Rune, Gopalakrishna, Pradeep & Sandler, Dennis (2005). A Cross-National Comparison of Scandinavian Value Orientations: From Value Segmentation to Promotional Appeals. Journal of Promotion Management. ISSN 1049-6491. 12(1) s 35-56.
Bjerke, Rune, Gopalakrishna, Pradeep & Sandler, Dennis (2003). Toward a conceptual framework to identify promotional themes: An empirical examination using three Scandinavian countries. ? 10 s 77-81.
Bjerke, Rune, Rosendahl, Tom & Gopalakrishna, Pradeep (2003). A cross-cultural Investigation: Liking of three facial cream print advertisments in three different European cultures. ? 10 s 16-20.
Bjerke, Rune & Polegato, Rosemary (2001). Cross-Cultural Meanings of Healthy and Beautiful in Words, Beauty Types and Products: Implications for International Advertising. Journal of Promotion Management. ISSN 1049-6491. 7
Formidling
Bjerke, Rune (2023). How to use top athletes to promote employee health.
Drake, Irmelin & Bjerke, Rune (2022). Sunn selvledelse gir bedre helse på jobben. Kunnskapsmagasinet Kristiania. ISSN 2703-707X.
Bjerke, Rune (2022). Arbeidsglede kan representere en positiv, justerende energikilde og være en motiverende faktor på arbeidsplassen. Kunnskapsmagasinet Kristiania. ISSN 2703-707X.
Bjerke, Rune (2022). Arbeidsglede kan styrke organisasjonskulturen. www.parat.com.
Drake, Irmelin & Bjerke, Rune (2020). Implementing Self-Leadership i a Professional Service Firm (PSF):How to get highly specialized IT-workers to self-lead?
Bjerke, Rune (2016). Eventledelse og Sponsing - helse i hver krone. Fagbokforlaget. ISBN 9788245018691.
Bjerke, Rune, Ind, Nicholas & De Paoli, Donatella (2007). The impact of aesthetics on employee satisfaction and motivation. EuroMed Journal of Business. ISSN 1450-2194. 2(1)
Bjerke, Rune & De Paoli, Donatella (2004). The impact of aesthetics on employee satisfaction, identity, creativity, mood and motivation.
Bjerke, Rune (2002). Ren og rank pr. Dagens næringsliv. ISSN 0803-9372. s 55-55.
Bjerke, Rune & Holm, Erling Dokk (2001). Bondevik den sterkeste politikermerkevaren. Aftenposten (morgenutg. : trykt utg.). ISSN 0804-3116. s 9.
Bjerke, Rune & Holm, Erling Dokk (2001). Frihetens innhold - Høyres tid. Dagens næringsliv. ISSN 0803-9372. s 3.
Rosendahl, Tom & Bjerke, Rune (1998). Reklame over alle grenser - tverrkulturell markedskommunikasjon. Cappelen Damm Akademisk.
