Behavior & Technology Lab
Key information
Duration: 2022 -
Participants: Asle Fagerstrøm (leader), Niklas Eriksson, Hanne Sørum, Moutaz Haddara, Nikola Ljusic, Jannicke Johansen, Jefferson Molleri, Sanchit Pawar, Lester Allan Lasrado, Gholamhossein Kazemi, Karan Menon, Raghava Rao Mukkamala, Katrina Xue-Lønmo
External website: btlab
Background
The Behavior & Technology Lab, established in 2018 by Asle Fagerstrøm, conducts empirical studies within behavioral science, technology, and design to demonstrate changes in society and organizations.
The lab’s studies contribute to knowledge in four domains:
- Digital Marketing
- Digital Business
- Human-Computer Interaction
- User Well-Being
Its mission is to understand and explain the impact digital innovation has on organizations, society, and the individual in a positive way. Specifically, the lab highlights human actors amid the technological innovations and advancements.
Our research areas are digital Marketing, digitization in various parts of business and public sector, human-computer interaction, and behavioral economics.
The Behavior & Technology Lab is a collaboration between researchers at Kristiania University College and other international researchers.
We have an active research relationship with the following research groups and projects:
- Center for Research in Marketing and Consumer Psychology (CRMC) at Reykjavik University (IS)
- Consumer Behavior Analysis Research Group (CBAR) at Cardiff Business School, Cardiff University (UK)
- Digital Shoppers – The Future of Retail at Arcada University of Applied Sciences (FI).
