Corporate Brand Identity Co-Creation in Business-to-Business Contexts
Nicholas Ind
Industrial Marketing Management, 2019
History matters: The role of history in corporate brand strategy
Oriol Iglesias, Nicholas Ind, Maiken Schultz
Business Horizons, 2019
The co-creation continuum: From tactical market research tool to strategic collaborative innovation method
Nicholas Ind, Oriol Iglesias, Stefan Markovic
Journal of Brand Management, p. 310-321, 2017
How participation is changing the practice of managing brands
Nicholas Ind
Journal of Brand Management, p. 734-742, 2015
The influence of aesthetic investments on employees: An investigation of arts’ impact on employees
Rune Bjerke, Nicholas Ind
EuroMed Journal of Business, p. 214-233, 2015
Corporate brand: place/destination branding
Nicholas Ind, Anastasia Mariussen
Living the Brand
Nicholas Ind
Beyond place branding
Nicholas Ind, Erling Dokk Holm
Building Brands Together: emergence and outcomes of co-creation
Nicholas Ind, Oriol Iglesias, Majken Schultz
California Management Review, p. 5-26, 2013
The Meanings of Co-Creation
Nicholas Ind, Nick Coates
European Business Review, p. 86-95, 2013
The Co-creation of Brand Names
Nicholas Ind
The organic view of the brand: A brand value co-creation model
Oriol Iglesias, Nicholas Ind, Manuel Alfaro
Journal of Brand Management, p. 670-688, 2013
The before and after : audience perceptions of brand dimensions of cultural products
Rosemary Polegato, Rune Bjerke, Nicholas Ind
Journal of Euromarketing, p. 24-35, 2013
Det samskapte merket: hvordan samskaping genererer innovasjoner og utvikler merker
Nicholas Ind, Clare Fuller, Charles Trevail
Brand Together: How Co-creation Generates Innovation and Re-Energizes Brands
Nicholas Ind, Clare Fuller, Charles Trevail
Beyond the Fringe: Creativity and the City
Nicholas Ind, Louise Todd
Big Chef- Little Chef: The Bear Traps and Pitfalls that can Hinder Design Thinking
Cameron Watt, Nicholas Ind
Design Principles and Practices: An International Journal, p. 33-39, 2011
Meaning at Work
Nicholas Ind
Brand Building, Beyond Marketing
Nicholas Ind, Majken Schultz
Strategy+Business, 2010
"Rytmejustering" : merkevare gjennom deltakelse
Nicholas Ind
The Organic Organisation: Freedom, Creativity and Fulfilment
Nicholas Ind
'Branding' y Arte
Nicholas Ind, Critián Saracco
Harvard Deusto business review, 2009
Branding Governance: A Participatory Approach to the Brand Building Process
Nicholas Ind, Rune Bjerke
The concept of participatory market orientation: An organisation-wide approach to enhancing brand equity
Rune Bjerke, Nicholas Ind
Journal of Brand Management, p. 135-145, 2007
Organisasjonsdrevet Merkebygging
Rune Bjerke, Nicholas Ind
Beyond Branding: From abstract to cubist thinking
Nicholas Ind
Journal of Product & Brand Management, 2006
Teams, Trust and Tribalism
Nicholas Ind, Cameron Watt
Design Management Review, 2006
Brands and Breakthroughs
Nicholas Ind, Cameron Watt
Journal of Brand Management, 2006
How Brands Determine Organizational Creativity
Nicholas Ind, Cameron Watt
Design Management Review, 2005
Inspiration: Capturing the Creative Potential of Your Organization
Nicholas Ind, Cameron Watt
Beyond Branding: How the new values of transparency and integrity are changing the world of brands
Nicholas Ind
A Brand of Enlightenment
Nicholas Ind
Inside Out: How employees build value
Nicholas Ind
Journal of Brand Management, 2003
Living the Brand: How to transform every member of your organization into a brand champion
Nicholas Ind
Branding on the Web: a real revolution?
Nicholas Ind, Maria Riondino
Journal of Brand Management, 2001
Freedom and Order: A participative approach to corporate branding
Nicholas Ind, Matthew Bell
Journal of Brand Management, 1999
Making the Most of your Corporate Brand
Nicholas Ind
The Company and the Product: The relevance of corporate associations
Nicholas Ind
Corporate Reputation Review, 1998
An Integrated Approach to Corporate Branding
Nicholas Ind
Journal of Brand Management, 1998
The Corporate Brand
Nicholas Ind
The Practice of Corporate Identity
Nicholas Ind
Great Advertising Campaigns
Nicholas Ind
The Corporate Image
Nicholas Ind
Case Study in Competitive Advantage
Nicholas Ind
Strathclyde Working Paper Series, 1988