Lyons, Sarah Joy, Wien, Anders Hauge & Altintzoglou, Themistoklis (2019). Guilt-free pleasures: how premium and luxury influence regret. Journal of Product & Brand Management. ISSN 1061-0421. 28(3) s 421-431. doi: 10.1108/JPBM-02-2018-1764
Lyons, Sarah Joy, Wien, Anders Hauge & Altintzoglou, Themistoklis (2018). Indulging in Premium versus Luxury products: Seeking justification to avoid regrets. A dissertation for the degree of Philosophiae Doctor. UiT - The Arctic University of Norway - Faculty of Biosciences, Fisheries and Economics - School of Business and Economics. ISBN 978-82-8266-153-9. (-)
Lyons, Sarah Joy & Wien, Anders Hauge (2017). Evoking premiumness: How color-product congruency influences premium evaluations. Food Quality and Preference. ISSN 0950-3293. 64 s 103-110. doi: 10.1016/j.foodqual.2017.10.006
Formidling
Lyons, Sarah Joy & Altintzoglou, Themistoklis (2018). Premium and luxury: To justify or to show off? .