The Consumer Behavior Research Group

The objective of this group is to share and develop scientific knowledge on consumer behavior, mostly using experimental methods, and to keep its members up to date with the latest developments in consumer research.

Key information

Duration: 2020 -

Participants: Alexander Hem, Anders Mamen, Delphine Caruelle (leader), Gry Agerup, Halldor Engilbertsson, Jakob Utgård, and more.

Who can participate: Any researcher at Kristiania with an interest in consumer research

Background

This group was founded in 2020, initially with a focus on using experimental methods to understand and predict the behavior of individuals (e.g., consumers). Over the past few years, members of this group have presented their research at national and international conferences and published in peer-reviewed journals.

Delphine Caruelle

Delphine Caruelle er førsteamanuensis i markedsføring ved Høyskolen Kristiania. Hennes primære forskningsinteresser ligger i skjæringspunktet mellom tjenestemarkedsføring og forbrukeratferd. Caruelle leder forskningsgruppen ERG.

Mer informasjon om Delphine