Shifting from user centric to planet centric design

Date: 24. september

Time: 10.00-11.00

Place: Kirkegata 23-25, rom D302 Fugleberg 

Design Thinking brings the user perspective into innovation processes, building on decades of practice in bringing new products and services into the world. But in light of current sustainability challenges, design might have contributed to just as many bad innovations as good ones. Loaded with practical examples, Jan Walter advocates for a shift - from user centric to planet centric design. The recipe? Blend the "how" of design, with the "what" of green growth, in light of the "why" of doughnut economics.

Jan Walter Parr works in part at BI, and in part for his own startup at SoCentral. He is an award-winning designer and entrepreneur, with a strong interest and expertise in sustainability. He has been central to developing service design and service innovation in Norway. He is cofounder and previously Chief Creative Officer at EGGS design. At BI, Jan Walter contributes to education programs by disseminating tools and perspectives on design driven innovation processes, particularly towards sustainability challenges.