The Master’s in Marketing Management is designed so that the sum of its courses and associated study activities will lead students towards the intended learning outcomes for the programme.

Each course is structured to reflect a balance between knowledge, skills, and general competence that mirrors professional practice. Some courses are primarily oriented towards theoretical understanding, while others emphasise the development of specific skills, and some combine multiple competencies through the integration of theory and practice. This is reflected in the teaching approach.

The learning, teaching, and assessment methods used in each course are selected to ensure a meaningful alignment between the intended learning outcomes, the chosen teaching methods, and the form of assessment that concludes the course.

The methodological choices also reflect how each course contributes to the overall coherence of the study programme. Students will therefore encounter a diverse set of learning activities throughout their studies, designed collectively to reflect the realities of the professional field they are being educated for.

The master’s programme emphasises that students learn to use relevant methods from research and professional development work. This ensures that students, through their studies, are able to conduct an independent, delimited research or development project under supervision and in accordance with relevant academic and ethical standards. To achieve this, teaching will include discussions, illustrations, and elaborations of material from the syllabus, as well as guidance and supplementary material not available in printed form.

As in all higher education, Kristiania University of Applied Sciences places expectations on students’ independent learning efforts. The university’s role is to facilitate and support students’ work through well-designed learning environments. However, teaching staff can only guide and facilitate learning — the learning itself takes place through the student’s own engagement and effort. Students should therefore expect to devote substantial independent work in connection with teaching activities.

The main learning, teaching, and assessment methods used in the Master’s in Marketing Management are described below.

Lectures: Plenary lectures are used across all strands to ensure a solid understanding of relevant theories and concepts, which form a key part of the learning outcomes. This form of teaching aims to be as interactive as possible, encouraging dialogue and discussion where learning is achieved through a combination of individual reflection and exchange with lecturers and fellow students. The goal is to foster a holistic understanding of the discipline and to strengthen students’ ability to apply theoretical knowledge to practical problems.

Case Teaching: Practical case studies from business and public administration are used throughout all strands. These cases enable students to apply theories and methods to real-world situations, thereby achieving learning outcomes related to analytical and critical reflection skills. Cases may range from real-life, contemporary, or classic examples to purpose-designed fictional scenarios created for discussion of specific topics (for example, cases from Harvard Business School’s case library or Harvard Business Review). Case-based teaching is discussion-oriented, where students and lecturers jointly analyse and draw conclusions based on relevant theory.

Practical Group Assignments: All strands include a range of group assignments where students work collaboratively to solve practical problems. Many of these tasks are conducted during lectures, with group results presented in plenary sessions, while larger assignments are submitted as part of course assessment. These assignments primarily contribute to achieving learning outcomes related to skills — for example, mastering practical analysis of marketing data or applying relevant theories to real-world challenges. Wherever possible, assignments will address current and authentic issues faced by businesses and public organisations.

Independent Academic Work: In several courses, students are required to complete independent academic tasks (for instance, writing a research proposal). The programme concludes with the master’s thesis — an extensive academic project. These activities develop learning outcomes related to both skills and general competence, enabling students to solve complex practical problems in marketing and to understand the processes and techniques necessary to address such issues.

For students who require guidance beyond scheduled teaching, Kristiania University of Applied Sciences provides a range of academic resources, including administrative staff, librarians, digital learning resources (e.g., online video materials), and student advisors. These resources are available to individual students as needed.

In addition to literature and research support, the university library offers training in academic writing.

Assessment and Examination
Assessment involves evaluating a submitted or presented piece of work against defined criteria, based on the learning outcomes specified for each course. Assessments may be conducted by peers, instructors, or examiners, and feedback may be provided in the form of comments or grades.

Kristiania distinguishes between assessment as learning, assessment for learning, and assessment of learning. While the format of the assessed work may be similar across these three purposes, the objectives differ:

Assessment as learning (peer assessment) and assessment for learning (instructor feedback) are formative, intended to support the learning process and help students achieve the best possible results. Such assessments are considered integral parts of the teaching process.

Assessment of learning is summative, evaluating the actual learning outcomes achieved — in other words, the examination.

At Kristiania, an examination is defined as “a final assessment within a course or a defined part of a course.” The submitted or presented work is subject to grading, and the result is recorded on the diploma.

Students in the Master’s in Marketing Management will encounter the following types of examinations:

Oral examination
Multiple-choice examination
Home examination
Portfolio assessment
Master’s thesis

In certain courses, mandatory activities are defined. A mandatory activity is a requirement that must be approved before the student is permitted to sit for the examination. Such activities may involve the submission of specific assignments (coursework requirements), participation in designated activities or lectures, and/or completion of compulsory practice.

For detailed information on examinations and mandatory activities, please refer to Kristianias website.

Study program MME

Master in Marketing Management