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Jakob Utgård

- Associate Professor
Department of Leadership and Innovation
Fakultet for ledelse og økonomi

Background

Jakob Utgård is associate professor of marketing at Kristiania University College. He teaches marketing channels and ethics and sustainability.

His research topics are marketing, ethics and sustainability.

Areas of expertise

Employee details

Scientific Publications
Koch, Max, Guillen-Royo, Monica, Dæhlin, Emil, Utgård, Jakob & Aamaas, Borgar (2025). Football in the climate emergency: exploring air travel reduction in the Norwegian senior national football teams. Cogent Social Sciences. ISSN 2331-1886. 11(1) doi:
10.1080/23311886.2025.2566977

Utgård, Jakob & Gaustad, Tarje Børsum (2024). Carbon emission reductions and offsets: Consumer perceptions of firm environmental sustainability. Journal of Cleaner Production. ISSN 0959-6526. 470 doi:
10.1016/j.jclepro.2024.143300

Utgård, Jakob (2023). Environmental certifications and customer satisfaction: evidence from kindergartens. Management of Environmental Quality (MEQ). ISSN 1477-7835. 34(6) p 1607-1625. doi:
10.1108/MEQ-12-2022-0335

Utgård, Jakob (2019). Regulering for bærekraft? Effektene av pliktig samfunnsansvarsrapportering. Magma forskning og viten. ISSN 1500-0788. (5) p 45-50.
FULLTEKST

Utgård, Jakob (2018). Retail chains’ corporate social responsibility communication. Journal of Business Ethics. ISSN 0167-4544. 147(2) p 385-400. doi:
10.1007/s10551-015-2952-2

Gaustad, Tarje, Utgård, Jakob & Fitzsimons, Gavan J. (2018). When accidents are good for a brand. Journal of Business Research. ISSN 0148-2963. p 1-9. doi:
10.1016/j.jbusres.2018.10.040

Utgård, Jakob (2015). Organizational form, local market structure and corporate social performance in retail. Handelshøyskolen BI. ISBN 9788282470988.
Utgård, Jakob, Nygaard, Arne & Dahlstrøm, Robert (2015). Franchising, local market characteristics and alcohol sales to minors. Journal of Business Research. ISSN 0148-2963. 68(10) p 2117-2124. doi:
10.1016/j.jbusres.2015.03.010

Nygaard, Arne & Utgård, Jakob (2012). Talentjakt i varehandel. BI Marketing Magazine. ISSN 1893-3092. (2) p 28-29.
Nygaard, Arne & Utgård, Jakob (2012). En kunnskapsbasert varehandel. Magma forskning og viten. ISSN 1500-0788. 15(1) p 61-68.
FULLTEKST

Utgård, Jakob & Gaustad, Tarje (2011). Rampestreker som skader merkevaren. BI Marketing Magazine. ISSN 1893-3092.
Dissemination
Utgård, Jakob & Gaustad, Tarje Børsum (2025). Consumer perceptions of firm sustainability.
Guillen-Royo, Monica, Utgård, Jakob, Dæhlin, Emil & Aamaas, Borgar (2025). Flight-intensive practices and wellbeing in Norway.
Koch, Max, Guillen-Royo, Monica, Dæhlin, Emil, Utgård, Jakob & Aamaas, Borgar (2025). Football in the climate emergency: Exploring air travel reduction in the Norwegian senior national football teams.
Utgård, Jakob & Guillen-Royo, Monica (2024). Advertising, Inequality and Life Satisfaction.
Utgård, Jakob (2024). Debattinnlegg.
Utgård, Jakob & Gaustad, Tarje Børsum (2024). Customer Perceptions of Firm Sustainability.
Utgård, Jakob & Gaustad, Tarje Børsum (2023). How Corporate Social Responsibility Influences Price Expectations: The Moderating Effect of Price Image.
Utgård, Jakob & Gaustad, Tarje Børsum (2023). Carbon Emission Reductions versus Offsets: Consumer Perceptions of Firm Environmental Sustainability.
Utgård, Jakob (2023). Environmental certifications and customer satisfaction: Evidence from kindergartens.
Utgård, Jakob & Guillen-Royo, Monica (2022). Advertising and subjective wellbeing: Evidence from the European Social Survey.
Utgård, Jakob & Gaustad, Tarje Børsum (2022). Firm carbon emission reduction strategies and perceived sustainability.
Utgård, Jakob (2022). Marketing og bærekraft - identifisering av forretningsmuligheter. Paneldebatt.
Utgård, Jakob (2021). Er bedriften din klar til å selge mindre for å redde kloden?
FULLTEKST

Utgård, Jakob & Mamen, Anders Mathias (2019). Korrelasjon er ikke kausalitet: En oppfordring til mer bruk av eksperimenter i markedsanalyse. Analysen - Norges Markedsanalyseforening. (2) p 17-17.
Utgård, Jakob (2017). Er samfunnsansvar lønnsomt? Innsikt fra nyere forskning.
Utgård, Jakob (2017). Er samfunnsansvar lønnsomt? Magma forskning og viten. ISSN 1500-0788. (7) p 24-30.
Utgård, Jakob (2013). Ulønsam openheit? - Ein diskusjon om offentlege leverandørlister.
Gaustad, Tarje, Utgård, Jakob & Fitzsimons, Gavan J. (2013). How Accidents Can Be Good For the Brand: The Role of Accident-Brand Stereotype Match and Self-Brand Congruity in User Accidents.
Utgård, Jakob & Gaustad, Tarje (2013). Employee Misbehavior: The Effect of Employee Typicality on Brand Evaluations.
Gaustad, Tarje, Utgård, Jakob & Fitzsimons, Gavan J. (2012). How Accidents Can Be Good For the Brand: The Role of Accident-Brand Stereotype Match and Self-Brand Congruity in User Accidents.
Utgård, Jakob (2011). Online Communities and Consumer Misbehavior.

Jakob Utgård

Background

Areas of expertise

Employee details

Research

Scientific Publications

Dissemination