Pawar, Sanchit, Sigurdsson, Valdimar & Fagerstrøm, Asle (2025). The Marketing Firm and the Consumerate: Predicting Motivating Functions Using Neurophysiology. I Sigurdsson, Valdimar & Foxall, Gordon (red.) The Marketing Firm, Volume II. Palgrave Macmillan. ISBN 9783031915901. p 191-209. doi:
Xue-Lønmo, Katrina, Fagerstrøm, Asle & Pawar, Sanchit (2024). Exploring the Relative Impact of Blockchain-enabled Information on Consumers’ Trust, Purchase Intention, and Repeat Purchase Intentions. I ., . (red.) 2024 IEEE International Conference on Industrial Engineering and Engineering Management (IEEM). IEEE (Institute of Electrical and Electronics Engineers). ISBN 9798350386097. p 693-697. doi:
Pawar, Sanchit, Fagerstrøm, Asle, Sigurdsson, Valdimar & Arntzen, Erik (2023). Analyzing motivating functions of consumer behavior: Evidence from attention and neural responses to choices and consumption. Frontiers in Psychology. ISSN 1664-1078. 14 doi:
Petersson, Anine Holtmoen, Pawar, Sanchit & Fagerstrøm, Asle (2023). Investigating the factors of customer experiences using real-life text-based banking chatbot: a qualitative study in Norway. Procedia Computer Science. ISSN 1877-0509. 219 p 697-704. doi:
Pawar, Sanchit, Fagerstrøm, Asle, Suaphuk, Gesaneephorn & Eriksson, Niklas (2021). An Explorative Study on the Impact of Antecedent Mood States on Consumers’ Evaluation of Hotels Online. I Chai, Kah Hin, Moon, Seung Ki, Jiao, Roger & Xie, Min (red.) Proceedings of the 2021 IEEE International Conference on Industrial Engineering and Engineering Management. IEEE (Institute of Electrical and Electronics Engineers). ISBN 9781665437707. doi:
Pawar, Sanchit, Fagerstrøm, Asle & Sigurdsson, Valdimar (2020). An Explorative Study of How Visceral States Influence the Relationship between Social Proof Heuristics and Donation Behavior When Consumers Are Using Self-Service Kiosks. Sustainability. ISSN 2071-1050. 12(22) p 1-12. doi:
Fagerstrøm, Asle, Bendheim, Liv Marie, Sigurdsson, Valdimar, Pawar, Sanchit & Foxall, Gordon R. (2019). The marketing firm and co‐creation: An empirical study of marketer and customer's co‐creation process. Managerial and Decision Economics (MDE). ISSN 0143-6570. doi:
Fagerstrøm, Asle, Bendheim, Liv Marie, Sigurdsson, Valdimar, Foxall, Gordon R. & Pawar, Sanchit (2019). The marketing firm and co‐creation: The case of co‐creation by LEGO. Managerial and Decision Economics (MDE). ISSN 0143-6570. doi:
Pawar, Sanchit, Fagerstrøm, Asle, Dimude, Ifeoma Angelica Z., Sigurdsson, Valdimar & Eriksson, Niklas (2019). Examining the relative impact of professional profile images and facial expressions in small business-to-business marketing online. Interacting with computers. ISSN 0953-5438. 31(1) p 83-94. doi:
Fagerstrøm, Asle, Pawar, Sanchit, Arar, Maather & Sigurdsson, Valdimar (2018). On the relative impact of male and female sellers’ profile image and its facial expressions upon peer users’ behavior on AirbnbTM. Procedia Computer Science. ISSN 1877-0509. 138 p 454-461. doi:
Pawar, Sanchit, Fagerstrøm, Asle & Sigurdsson, Valdimar (2017). THE POTENTIAL OF USING NEURO-IS TO UNDERSTAND CONSUMER’S APPROACH-AVOIDANCE MOTIVATION IN ONLINE GROCERY RETAIL. I Kommers, Piet, Issa, Tomayess, Isaías, Pedro & Hol, Ana (red.) PROCEEDINGS OF THE 8th INTERNATIONAL CONFERENCE on INTERNET TECHNOLOGIES & SOCIETY (ITS 2017). IADIS Press. ISBN 9789898533722. p 157-162.
Fagerstrøm, Asle, Pawar, Sanchit, Sigurdsson, Valdimar, Foxall, Gordon R. & Yani-de-Soriano, Mirella (2017). That Personal Profile Image Might Jeopardize Your Rental Opportunity! On the Relative Impact of the Seller’s Facial Expressions upon Buying Behavior on Airbnb™. Computers in Human Behavior. ISSN 0747-5632. 72 p 123-131. doi: