Knowledge

The student...

has advanced knowledge about corporate communication and is able to see the connection between an organization’s business strategy and strategic use of communication
has advanced knowledge of theoretical and methodological developments within contemporary digital strategic communication
has advanced understanding of how the affordances of communication technology impact strategic communication, but also of how different actors such as organizations, companies and users impact communication technology
has advanced understanding of the tools and methods strategic communication offers the field
has advanced knowledge of the ethical challenges related to digital strategic communication, both as a practice and as a research field

Skills

The student ...

can develop and present a strategic communication plan for an organization
can apply corporate communication as a strategic tool
can analyze and critically evaluate theories, concepts and debates within contemporary digital strategic communication
can employ knowledge to solve relevant analytical and practical assignments

General competence

The student ...

is able to critically assess and reflect on the connection between corporate communication and business strategy
is able to think critically, reflectively and creatively of strategic communication and its manifestations in digital technology
has the ability to understand the interplay between strategic communication, organizations, and technology
has the ability to communicate knowledge and insight from the course to both peers and the general audience
has an understanding of the ethical challenges associated with an organization’s digital strategic communication

Subject description DSC4100

Digital strategic communication in organizations