Knowledge

The student...

has knowledge of the tourists and the travelers characteristics, roles, motivations and types
has knowledge of the degree of authenticity of attractions and their attractiveness on different kinds of tourists, nationally, internationally and within different target groups
has knowledge of experience theory, -economy and -development
has knowledge of how Norway can be attractive in national and international markets
has knowledge and understanding of the basics in Adventure tourism og the structure of the the sector, and how to manage physical, natural and human resources for Adventure tourism
has knowledge of the Adventure tourism market and the role and significance of marketing of Adventure tourism activities, including marketing research, and the role of entreprenurship and innovation in the industry of Adventure tourism
has knowledge and understanding of the structural conditions and framework for the business, and how to manage risk analysis and Adventure tourism operations in a safe manner
has knowledge and understanding of how to develop Adventure tourism products and services to create memorable activities and experiences for the tourist
has knowledge and understanding of trends and issues which can influence the Adventure tourism sector in the future

Skills

The student...

can put together the different parts of a tourism product and services to one integrated whole experience for the tourist
understands how to contribute to the development of attractions and experiences to achieve and enhance the experience dimension for the tourist
can develop the potential of an attraction as a integrated part of a national tourism product and services
is capable of developing a tourist experience, and continuously further develop this in line with market developments and the right segments of tourists
can define Adventure tourism, included essential elements of the experience, and how to manage the different elements, including risk assessment and legal aspects
can explain general traits of supply and demand for Adventure tourism in Norway and abroad, to analyze needs and motivations in Adventure tourism tourists, and the implications of these for planning and managing of Adventure tourism experiences and activities
can show how to develop Adventure tourism products and services that create memorable experiences and activities
can analyse and manage the impact of Adventure tourism on physical, natural and human resources
can consider trends and issues that can influence the Adventure tourism industry in the future

General competence

The student...

can analyse the tourist as a social phenomenon, and to understand the tourist in the society today
has insights into the history and the image that is conveyed through facilitation of cultural attractions ad experiences
has a constructive and critical attitude towards the contemporary Norwegian tourism products and services, and how to develop and regenerate this in the future
can use their knowledge and skills to compare and analyse different Adventure tourism products and experiences
can produce a written report which considers essential practices and principles involved in managing og delivering of a safe and profitable Adventure tourism product, that also fulfills the expectations of the market

Subject description ROA2100

Tourism, experiences and adventure tourism