Knowledge

The student...

has knowledge of reputation building and crisis management and the most important models and theories the two subjects are based on
has knowledge of why businesses are served to have a good reputation and how the reputation is created, measured and developed through behavior, relationships and communication
has knowledge of how a company maps and categorizes stakeholders and can establish systems and channels for dialogue with those in day to day work and in crisis.
is familiar with different strategies to handle reputation crises, including active media management

Skills

The student...

can make a plan for how a business can map its stakeholders and measure its reputation
knows the strengths and weaknesses of different methods and analysis tools
can set up a crisis communication plan, from mapping in the risk picture and risk assessments for the current activity to emergency preparedness plan and message in case of crisis

General competence

The student

can see how an organization's behavior and communication relate to framework conditions, market access, sales, reputation and attractiveness
can critically evaluate how private and public actors work systematically to build up their own attractiveness
can identify and handle various crises a business may face

Subject description OMK3100

Reputation Management and Crisis Management