Knowledge

The student...

has knowledge of key themes, theories, issues, processes, tools, and methods used within the field of international market strategy and communication
has insight into of cultural understanding and how to market internationally
has knowledge of different kinds of cultural contexts
has knowledge of how international markets are analyzed for the selection of internationalization strategy
has knowledge of consumer patterns and organizational practices in different cultures and markets
has knowledge of international media customs and practices in various cultures
has knowledge of ethics in different cultures

Skills

The student...

can apply knowledge about the challenges that cultural differences pose in international marketing to perform strategies and communication tasks
can analyze and interpret economics, culture, consumer behavior, and media habits in different cultures
can reflect on this knowledge and use it to develop marketing strategies and communication solutions that work in one or more international markets
can analyze the cultures and market situations of different countries
can design market research in different cultures using knowledge and tools from the curriculum

General competence

The student...

has an understanding of the consumer habits of various international target groups
has an understanding of other factors that influence decisions and processes involved in international market strategy and communication
has an understanding of why and how ethical issues are addressed in different cultures
has an understanding of the various paradoxes that must be considered when communicating in a new market
has theoretical and practical knowledge to exchange views with others within the field of international market communication

Subject description IKK2102

International market strategy, cultural understanding and communication