First year
The first year provides a foundational expertise in the communication discipline within the field of writing and rhetoric, as well as an introduction to art-oriented text.

Second Year
The second academic year provides an introduction to market communications and editorial storytelling.

Third Year
In the third academic year, students will complete two specialisation courses - one elective and one compulsory. Students will choose whether to specialise in either a) creative writing or b) marketing communication. In addition, students will complete the specialisation course in editorial communication. Students exchanges are also arranged in the fifth semester through the internationalisation programme in which Kristiania University College participates. Students who wish to take advantage of students exchange opportunity will complete their specialisation courses at a relevant educational institution abroad.

In the final semester, students will work on the thesis linked to their specialisation. After submitting their thesis, students will complete a supervised professional training period that will provide professional experience from a media or communications company. For most of the semester, students works on a thesis to further specialise and apply the knowledge and skills acquired in addition to assessing their own practice in light of theory.

Bachelor’s thesis
In the thesis, students will have the opportunity for further specialisation in our fields: marketing communication, editorial storytelling and/or creative writing. In this course, students will combine practice and theory by producing a communication solution that shows creativity and creative power in order to explain, discuss and theorise the relevance of their own work.

This course provides an introduction to the research methods that are relevant to practice-based approaches and further develops the methods discussed earlier in the programme. Both methods for data collection and working methods are emphasised and students are encouraged to consider writing as an exploratory process and the writer as a reflective practitioner.

A project description will be drawn up at the start of the course and will form the basis for the continued work on the thesis. Students will also receive a solid introduction in how to write a thesis.

Even though theses are generally individual, it is possible to elect to work as a team for the practical element of the thesis.

The course concludes a three-year programme and will result in the aggregate learning outcomes specified in the programme description. In order to succeed in this, students should have completed the education in semesters one to five of their individual programme.

A supplementary description of requirements, expectations and assessment criteria for the thesis will be issued at the start of the course.

Study program WTS

Bachelor in Text and Copywriting