The Bachelor in Marketing is a flexible online programme for those who already work in marketing and sales and are seeking to strengthen their theoretical and practical expertise. The programme is also relevant to first-time students seeking a flexible programme. Upon completion of the degree, students will have the opportunity to continue further studies at master’s degree level.

The programme may be completed as a part-time online programme over six years or full-time over three years. Progression can be adapted to the needs and preferences of individual students. The programme includes 60 credits comprised of elective courses, allowing students to select a specialisation in areas such as sales, content production, innovation or data and technology. It is also possible to submit an application for academic recognition of previous studies at bachelor’s level and for this to be recognised as part of the bachelor programme.

Marketing is about creating revenue for enterprises by understanding customers and developing the products and services customers wish to purchase. The competition to attract customers’ attention and loyalty is tough and those who succeed in creating products and services that attract and satisfy customers are able to create value for both buyers and sellers. The purpose of the Bachelor in Marketing is to prepare candidates for positions in which it is important to understand the desires and needs of customers and develop products and services that provide value to both customers and enterprises.

The marketing field is known for being an early adopter of new technology. Marketers collect and analyse data from consumers and customers and this data is then used for market communication through both traditional and new media channels. Products and services are becoming digitised and the same is the case for distribution channels. These trends mean that marketing is a strong contributor to the digitalisation of society.

The core of the marketing profession is about understanding consumers and using these insights to develop products and services, communicating effectively with customers and making products and services available through appropriate distribution channels at a price that is attractive to both parties.

Marketing is relevant to many sectors as most companies depend on revenue from customers who buy their products and services. Some marketers work on innovation and development of new products and services, while others work as product managers or marketing managers. Many marketers also work on sales, customer management and customer service, as well as in agencies and consultancy firms offering marketing services. This makes marketing a broad field with a range of different career options.

The online bachelor in marketing provides students with an extensive introduction to marketing and prepares them for assuming marketing roles in future. The programme provides a practical and theoretical understanding of marketing, including theories and methods used in innovation and product development processes, brand management, communication, distribution channels and sales. This creates value both for customers and the enterprise. The courses included on the programme will develop students’ capacity for strategic thinking and they will learn how to interpret how the different parts of an organisation contribute to value creation together. Students will also gain insight into how marketing influences and is influenced by society.

The Bachelor in Marketing provides the basis for admission to master’s degree programmes.

Study program BA-MF

Bachelor in Marketing