The One-Year Programme in Marketing is designed so that the combination of courses and related study activities will lead students toward the intended learning outcomes for the programme.

Each course is structured to provide a broad range of knowledge, skills, and general competencies that reflect professional practice. Some courses are more knowledge-oriented, while others emphasise the development of specific skills, and several combine multiple competencies through the integration of theory and practice. This is reflected in the teaching methods applied.

The forms of work, teaching, and assessment used in each course are selected to ensure a meaningful alignment between the intended learning outcomes, the teaching methods employed, and the examinations that conclude each course.

The methodological choices also reflect how each course contributes to the programme as a whole. Students will therefore encounter a variety of learning activities throughout their studies—activities that, collectively, mirror the professional field for which they are being prepared.

As in all higher education, Kristiania University of Applied Sciences places strong emphasis on students’ independent learning efforts. Kristiania considers it its responsibility to facilitate and support students’ work through effective learning design. At the same time, it is emphasised that instructors can only guide and provide structure—the actual learning takes place through each student’s own effort. Consequently, students should expect a significant amount of independent work in addition to scheduled teaching activities.

The main learning, teaching, and assessment methods that students will encounter in the One-Year Programme in Marketing include:

Lectures, instruction, unspecific supervision, and other teacher-led activities
Academic discussions
Case assignments
Project work
Company presentations

Students who require guidance beyond scheduled teaching have access to academic and administrative resources, including librarians, digital learning resources (e.g., online videos), and student advisors. These resources can be contacted individually as needed.

In addition to literature and research assistance, the library offers training in academic writing.

Throughout the programme, students will also take part in subject-specific academic events featuring guest lecturers, external organisations, and industry partners. These projects may be organised by course coordinators and/or students, supported by administrative resources. For further details, please refer to the individual course descriptions.

Assessment and Examination Methods
Assessment refers to the evaluation of submitted or presented work against a defined set of criteria—criteria derived from the learning outcomes established for each course. Assessments may be conducted by peers, instructors, or external examiners, and feedback may take the form of formative comments or a formal grade (examination).

At Kristiania, a distinction is made between assessment as learning, assessment for learning, and assessment of learning. The same assessment form may be used in all three contexts, though the purpose varies.

Assessment as learning (peer assessment) and assessment for learning (instructor feedback) aim to shape the learning process and support students in achieving the best possible outcomes. These types of assessment are considered an integral part of the teaching methods.

Assessment of learning refers to the final evaluation of achieved learning outcomes—i.e., examinations. At Kristiania, an examination is defined as “a final assignment within a course or a defined part of a course.” Submitted or presented work is graded, and the result appears on the student’s diploma.

In the One-Year Programme in Marketing, students may encounter the following forms of examination:

Oral examination
Multiple-choice examination
Home examination
Portfolio assessment

Some courses include mandatory activities that must be approved before the student can sit for the final examination. A mandatory activity may consist of one or more required submissions (coursework requirements) and/or mandatory participation in defined activities, lectures, or practical training.

Mandatory activities are graded as Approved/Not Approved. The right to sit for an examination in a course with mandatory activities requires that these activities are approved. If they are not approved, the student loses the right to take the exam until the activities have been satisfactorily completed.

For more detailed information regarding examinations and mandatory activities, please refer to the course plan and the information available on Kristiania’s website.

Study program AIM-B

One-Year Study Programme in Marketing