Knowledge

The student...

knows the importance of communication in organizations
knows methods, channel selection and strategies for internal communication
knows key theories of trust and organizational culture, in relation to internal communication
knows the connection between internal communication and effective leadership
knows the connection between internal communication and knowledge sharing in organizations
knows the connection between internal communication and change
has some knowledge of intercultural communication
knows about the connection between external and internal communication
has knowledge of internal crisis communication
has knowledge of new research on internal communication

Skills

The student…

can prepare plans and strategies for internal communication
can apply theories of trust and organizational culture in a practical context
can discuss the importance of communication in an organization
can discuss the use of different types of communication channels within an organization
can find, read, understand and apply new research to internal communication

General competence

The student...

knows and can apply the key techniques for developing a plan for internal communication
is familiar with the professional and critical debate around internal communication
has insight in theories about trust and organizational culture, in relation to internal communication
can apply research on internal communication

Subject description 7139

Internal Communication, Culture and Trust