Knowledge

The student...

have knowledge of the different objectives related to marketing communication considering behaviour, communication and influence
have knowledge about the role of creativity in marketing communications and strategic thinking
have knowledge of target groups and choice of tactics
have knowledge of the situation analysis
have an understanding of creative products
knows basic terminology and theories of mass communication and brands.
has knowledge of information gathering, source criticism and methodology.
knows basic terminology and theories of mass communication and brands.

Skills

The student...

is able to conduct an analysis of a situation or problem and develop a communication strategy that safeguards objectives and conditions defined in the assignment.

General competence

The student...

can convey and advocate the importance and role of marked communication in defined projects as well as a strategic orientation for organizations and businesses.

Subject description 7063

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