Knowledge

The student ...

has knowledge of what an organization is
has knowledge on how management and communication affect organizations
are aware of different channels for internal communication, and their technical possibilities and limitations
understands that communication is a prerequisite for well-functioning organizations and that communication must be rooted in the management function
has an understanding of the communication function's advisory role in supporting management in their internal communication.

Skills

The student...

can define important communication tasks internally in different types of organizations and prioritize these
can evaluate the pros and cons of using different channels for motivation, culture, change communication and the like
can describe the organizational culture of a business and make suggestions for how internal communication can enhance culture and help the organization achieve its goals

General competence

The student...

Subject description 7053

Internal culture and communication