Knowledge

The student...

The student has a basic knowledge of relevant business economics theory and method within the retail sector.
has a understanding of value chains, including various forms of chain management: franchise, branch and center management.
has a basic understanding of the most important business economics concepts related to costs, price as a mean to compete and different approaches to market access.

Skills

The student...

is able to be a knowledge-based interlocutor in the interaction with co-workers and management with respect to the economic framework in retail management.
is able to calculate a price and adjust it through post-calculation.
is able to use purchasing power, calculations, implement loss reduction methods and carry out a continuous control of the effect related to price reductions. These tools should be used with the aim to improve gross profit margin.
is able to use theoretical knowledge on practical and theoretical topics.

General competence

The student...

is able to contribute to the decision making process within different areas of topics related to the economics within the retail sector.

Subject description 2320

Business Economics for the Retail Sector