Knowledge

The student..

has knowledge of how content marketing can strengthen a business’ market communication
has knowledge of the development of content marketing from a historic perspective
has knowledge about the different roles, similarities and characteristics between marketing and journalistic assumptions in content marketing
has knowledge about how a business’ marketing and communication strategies in different channels and platforms can be strengthened and work together
has knowledge about ethical issues that are a foundation for good content marketing

Skills

The student ...

General competence

The student...

has knowledge of the main topics of content marketing and understands the academic and critical debates around the subject of content marketing

Subject description 2239

Introduction to Content Marketing