The overall learning outcomes set out what students are expected to know and be able to do upon completion of the programme. The expected learning outcomes are divided into the categories of knowledge, skills and general expertise. The different courses have separate learning outcomes that underpin the overall learning outcomes of the programme.

Knowledge
The candidate…

will have broad knowledge of central themes and theories in organisation and management, communication and economics
will have knowledge of relevant processes, tools and methods in communication, project management, business operations, law and marketing
will be able to update their knowledge on how different stakeholders facilitate health-promoting activities, with a primary emphasis on nurseries, schools, working life, institutions, organisations and the local community
will be familiar with research within preventive healthcare, sports and management and will be able to describe scientific approaches and statistical methods used in research
will be able to describe the unique characteristics of sports and health promotion and link these to management theories and organisational knowledge
will have knowledge of digital developments in society and how organisations and institutions in the health and sports sector can use digital tools and channels to promote and highlight their message

Skills
The candidate…

will be able to make assessments, based on academic knowledge and research, of structural, cultural and psychological relationships within organisations, as well as internal and external factors which affect behaviour.
will be able to apply relevant research methods and models within the field of business administration
will be able to plan, manage and evaluate a project from start to finish
will be able to reflect on the practice of their profession and how they interact with people from different backgrounds and will be able to adjust their own practice
will be able to find, evaluate, and reference subject matter and research literature, collect quantitative and qualitative data and present this as required to clarify issues
will be able to critically assess health information in everything from advertising and media to public documents and campaigns
will be able to apply relevant methods and techniques in order to map different actors within the field of public healthcare and sports and assess the structural, legal, cultural and psychological relationships within an organisation

General competence
The candidate…

will have insight into relevant ethical issues and sustainability in public health and society
will be able to plan and carry out larger projects and complex assignments within healthcare and sports, both alone and in groups, and in line with laws, ethical requirements and relevant guidelines
will be able to work in a structured and systematic fashion and convey key subject matter both orally and in writing
will be able to discuss academic issues with others within the field of sports and healthcare and, through this, contribute to the development of good practice
will be able, together with peers, to discuss, evaluate and contribute to new thinking and innovation processes in the field

Study program BHI

Bachelor in Sport Management