Phygital Lab
Essential Information
Phygital Lab is an innovative research group that explores the boundaries of phygital spatial experiences—hybrid environments that merge digital technologies (such as AR/VR) with physical elements in scenographic, architectural, and spatial contexts. At its core, the term phygital refers to an experience, product, or service that integrates physical and digital dimensions to create a more holistic and engaging space, interaction, or encounter. By bridging these realms, our aim is to redefine how individuals engage with their surroundings, fostering seamless integrations that enhance perception, inclusion, functionality, and creativity.
Duration: 2025 -
Participants: Rafal Hanzl, Jannicke Johansen
External website: phygital.com
Background
The members of the group come from a diverse range of backgrounds including film, creative technology, visual effects, design, architecture and scenography.
