Digitalization, Companies, and Consumers: Investigating Digitalized Healthy Food Labels and Consumer Behavior

The study explores how digital healthy food labels influence consumer behavior, finding they are most effective when based on consumers’ own definitions of health, offering value to consumers, companies, and society.
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Unconsciously Influenced and Influential – Exploring Sociotechnical Influence on Social Media Platforms

This dissertation, published by Mathilde Hogsnes, shows how commercial content – such as advertisements from influencers and companies – is seamlessly integrated into people’s social feeds, thereby influencing us unconsciously.
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