Nicholas Jonathan Ind
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- Professor
- School EIT Academic staff
- School of Economics, Innovation and Technology
Background
Nicholas Ind is a Professor at Kristiania, Oslo. His research focus is on corporate branding and conscientious business.
Previously Nicholas ran Icon Medialab’s brand consultancy arm in Sweden, had his own consultancy in the UK and was a Director of a design group. He has worked on projects for a number of international brands including adidas, Telenor, Telia, The Economist, Greenpeace International and The Economist.
Nicholas is the author of thirteen books that have been published in 9 different languages, including The Corporate Image, The Corporate Brand, Living the Brand, Co-creating Brands and In Good Conscience. He was also the editor of Beyond Branding, Brands with a Conscience and The Routledge Companion to Corporate Branding. He has written academic articles for California Management Review, Business Horizons, Journal of Brand Management and Industrial Marketing Management.
He is a member of the advisory board of Corporate Reputation Review, the editorial board of the Journal of Brand Management and the Scientific Committee of the Academy of Marketing SIG on Branding.
Areas of expertise
Employee details
Scientific Publications
- Feri, Alessandro, Ind, Nicholas Jonathan & Tjandra, Nathalia Christiani (2024). Navigating brand purpose in the post-pandemic era: insights from marketing agencies on supporting SDGs through strategic delineation and execution. Qualitative Market Research. ISSN 1352-2752. 27(4) p 555-571. doi: 10.1108/QMR-11-2023-0156
- Undheim, Kristin, Ind, Nicholas Jonathan & Vasbotten, Milla (2024). Only connect …: the role of the social in 21st-century
business education. I Rosier, Eleri, Lindgreen, Adam & Erz, Antonia (red.) Business Education in the 21st Century
Developing Discipline Competences and Transformation Capabilities. Edward Elgar Publishing. ISBN 9781802202687. p 131-146. doi: 10.4337/9781802202694.00014
- Iglesias, Oriol, Mingione, Michela, Ind, Nicholas Jonathan & Markovic, Stefan (2023). How to build a conscientious corporate brand together with business partners: A case study of Unilever. Industrial Marketing Management. ISSN 0019-8501. 109 p 1-13. doi: 10.1016/j.indmarman.2022.12.008
- Ind, Nicholas Jonathan (2023). The emergence and evolution of corporate branding. I King, Ceridwyn & Murillo, Enrique (red.) A Research Agenda for Brand Management in a New Era of Consumerism. Edward Elgar Publishing. ISBN 9781803925509. p 35-48. doi: 10.4337/9781803925516.00010
- Ind, Nicholas Jonathan & Iglesias, Oriol (2023). Why the practice of CSR needs a conscience. I Markovic, Stefan, Lindgreen, Adam, Koporcic, Nikolina & Micevski, Milena (red.) Approaches to Corporate Social Responsibility : Knowledge, Values, and Actions. Routledge. ISBN 9781032187051. p 215-230. doi: 10.4324/9781003255833-16
- Ind, Nicholas Jonathan & Iglesias, Oriol (2022). Freedom and control in brand co-creation communities. I Markovich, Stefan, Gyrd-Jones, Richard, Wallpach, Sylvia von & Lindgreen, Adam (red.) Research Handbook on Brand Co-Creation : Theory, Practice and Ethical Implications. Edward Elgar Publishing. ISBN 9781839105418. p 167-176.
- Iglesias, Oriol, Ind, Nicholas & Schultz, Majken (2022). The Routledge Companion to Corporate Branding. Routledge. ISBN 9780367476632.
- Kennedy, Eric, Guzmán, Francisco & Ind, Nicholas (2021). Motivating gender toward co-creation: a study on hedonic activities, social importance, and personal values. Journal of Brand Management. ISSN 1350-231X. doi: 10.1057/s41262-021-00258-2
- Schmidt, Holger Joerg, Ind, Nicholas, Guzmán, Francisco & Kennedy, Eric (2021). Sociopolitical activist brands. Journal of Product & Brand Management. ISSN 1061-0421. 31(1) p 40-55. doi: 10.1108/JPBM-03-2020-2805
- Schmidt, Holger Joerg, Ind, Nicholas & Iglesias, Oriol (2021). In search of a new paradigm: guest editorial. Journal of Product & Brand Management. ISSN 1061-0421. doi: 10.1108/JPBM-08-2021-013
- Iglesias, Oriol & Ind, Nicholas (2020). Towards a theory of conscientious corporate brand co-creation: the next key challenge in brand management. Journal of Brand Management. ISSN 1350-231X. 27 p 710-720. doi: 10.1057/s41262-020-00205-7
- Iglesias, Oriol, Landgraf, Polina, Ind, Nicholas, Markovic, Stefan & Kaporcic, Nikolina (2019). Corporate brand identity co-creation in business-to-business contexts. Industrial Marketing Management. ISSN 0019-8501. p 1-13. doi: 10.1016/j.indmarman.2019.09.008
- Iglesias, Oriol, Ind, Nicholas & Schultz, Maiken (2019). History matters: The role of history in corporate brand strategy. Business Horizons. ISSN 0007-6813. 63(1) p 51-60. doi: 10.1016/j.bushor.2019.09.005
- Ind, Nicholas, Coates, Nick & Lerman, Katrina (2019). The gift of co-creation: what motivates customers to participate. Journal of Brand Management. ISSN 1350-231X. doi: 10.1057/s41262-019-00173-7
- Ind, Nicholas, Iglesias, Oriol & Markovic, Stefan (2017). The co-creation continuum: From tactical market research tool to strategic collaborative innovation method. Journal of Brand Management. ISSN 1350-231X. 24(4) p 310-321. doi: 10.1057/s41262-017-0051-7
- Ind, Nicholas & Mariussen, Anastasia (2015). Corporate brand: place/destination branding. I Melewar, TC & Alwi, SF Syed (red.) Corporate Branding: Areas, arenas and approaches. Routledge. ISBN 9780415721110.
- Ind, Nicholas (2015). How participation is changing the practice of managing brands. Journal of Brand Management. ISSN 1350-231X. 21 p 734-742. doi: 10.1057/bm.2014.35
- Bjerke, Rune & Ind, Nicholas (2015). The influence of aesthetic investments on employees: An investigation of arts’ impact on employees. EuroMed Journal of Business. ISSN 1450-2194. 10(2) p 214-233. doi: 10.1108/EMJB-09-2014-0029
- Ind, Nicholas (2014). Living the Brand. I Kartikeya, Kompella (red.) The Definitive Book of Branding. Sage Publications. ISBN 9788132117735. p 190-216.
- Ind, Nicholas (2013). The Co-creation of Brand Names. I Sjöblom, Paula, Ainiala, Terhi & Hakala, Ulla (red.) Names in the Economy: Cultural Prospects. Cambridge Scholars Publishing. ISBN 9781443849456. p 201-213.
- Iglesias, Oriol, Ind, Nicholas & Alfaro, Manuel (2013). The organic view of the brand: A brand value co-creation model. Journal of Brand Management. ISSN 1350-231X. 20(8) p 670-688. doi: 10.1057/bm.2013.8
- Polegato, Rosemary, Bjerke, Rune & Ind, Nicholas (2013). The before and after : audience perceptions of brand dimensions of cultural products. Journal of Euromarketing. ISSN 1049-6483. 22(1/2) p 24-35. doi: 10.9768/0022.01.024
- Ind, Nicholas, Iglesias, Oriol & Schultz, Majken (2013). Building Brands Together: emergence and outcomes of co-creation. California Management Review. ISSN 0008-1256. 55(3) p 5-26. doi: 10.1525/cmr.2013.55.3.5
- Ind, Nicholas & Holm, Erling Dokk (2013). Beyond place branding. I Go, Frank M. & Govers, Robert (red.) International Place Branding Yearbook 2012: Managing Smart Growth and Sustainability. Palgrave Macmillan. ISBN 9780230279520. doi: 10.1057/9781137282552_3
- Ind, Nicholas & Coates, Nick (2013). The Meanings of Co-Creation. European Business Review. ISSN 0955-534X. 25(1) p 86-95. doi: 10.1108/09555341311287754
- Ind, Nicholas, Fuller, Clare & Trevail, Charles (2012). Det samskapte merket: hvordan samskaping genererer innovasjoner og utvikler merker. Cappelen Damm Akademisk. ISBN 9788202367299.
- Ind, Nicholas, Fuller, Clare & Trevail, Charles (2012). Brand Together: How Co-creation Generates Innovation and Re-Energizes Brands. Kogan page. ISBN 9780749463250.
- Watt, Cameron & Ind, Nicholas (2011). Big Chef- Little Chef: The Bear Traps and Pitfalls that can Hinder Design Thinking. Design Principles and Practices: An International Journal - Annual Review. ISSN 1833-1874. 5(2) p 33-39. doi: 10.18848/1833-1874/cgp/v05i02/38028
- Ind, Nicholas & Todd, Louise (2011). Beyond the Fringe: Creativity and the City. I Go, Frank M. & Govers, Robert (red.) International Place Branding Yearbook 2011. Palgrave Macmillan. ISBN 9780230279537. p 47-57. doi: 10.1057/9780230343320_5
- Ind, Nicholas & Schultz, Majken (2010). Brand Building, Beyond Marketing. Strategy+Business. ISSN 1083-706X.
- Ind, Nicholas (2010). Meaning at Work. Cappelen Damm Akademisk. ISBN 9788202315719.
- Ind, Nicholas (2010). "Rytmejustering" : merkevare gjennom deltakelse. I Døving, Runar & Svensson, Göran (red.) Leksjoner i markedsvitenskap. Abstrakt forlag. ISBN 9788279352969. p 139-151.
- Ind, Nicholas & Saracco, Critián (2009). 'Branding' y Arte. Harvard Deusto business review. ISSN 0210-900X.
- Ind, Nicholas (2009). The Organic Organisation: Freedom, Creativity and Fulfilment. Atropos Press. ISBN 9780974853475.
- Bjerke, Rune & Ind, Nicholas (2007). Organisasjonsdrevet Merkebygging. Cappelen Damm Akademisk. ISBN 9788202275471.
- Bjerke, Rune & Ind, Nicholas (2007). The concept of participatory market orientation: An organisation-wide approach to enhancing brand equity. Journal of Brand Management. ISSN 1350-231X. 15(2) p 135-145.
- Ind, Nicholas & Bjerke, Rune (2007). Branding Governance: A Participatory Approach to the Brand Building Process. John Wiley & Sons. ISBN 9780470030752.
- Ind, Nicholas (2006). Beyond Branding: From abstract to cubist thinking. Journal of Product & Brand Management. ISSN 1061-0421.
- Ind, Nicholas & Watt, Cameron (2006). Brands and Breakthroughs. Journal of Brand Management. ISSN 1350-231X.
- Ind, Nicholas & Watt, Cameron (2006). Teams, Trust and Tribalism. DMI Design Management Journal. ISSN 1045-7194.
- Ind, Nicholas & Watt, Cameron (2005). How Brands Determine Organizational Creativity. DMI Design Management Journal. ISSN 1045-7194.
- Ind, Nicholas & Watt, Cameron (2004). Inspiration: Capturing the Creative Potential of Your Organization. Palgrave Macmillan. ISBN 9781403920584.
- Ind, Nicholas (2003). Beyond Branding: How the new values of transparency and integrity are changing the world of brands. Kogan page. ISBN 9780749441159.
- Ind, Nicholas (2003). Inside Out: How employees build value. Journal of Brand Management. ISSN 1350-231X.
- Ind, Nicholas (2003). A Brand of Enlightenment. I Ind, Nicholas (red.) Beyond Branding: How the new values of transparency and integrity are changing the world of brands. Kogan page. ISBN 9780749441159. p 1-21.
- Ind, Nicholas & Riondino, Maria (2001). Branding on the Web: a real revolution? Journal of Brand Management. ISSN 1350-231X.
- Ind, Nicholas (2001). Living the Brand: How to transform every member of your organization into a brand champion. Kogan page. ISBN 9780749441296.
- Ind, Nicholas & Bell, Matthew (1999). Freedom and Order: A participative approach to corporate branding. Journal of Brand Management. ISSN 1350-231X.
- Ind, Nicholas (1998). Making the Most of your Corporate Brand. Financial Times. ISBN 9780273633846.
- Ind, Nicholas (1998). An Integrated Approach to Corporate Branding. Journal of Brand Management. ISSN 1350-231X.
- Ind, Nicholas (1998). The Company and the Product: The relevance of corporate associations. Corporate Reputation Review. ISSN 1363-3589.
- Ind, Nicholas (1997). The Corporate Brand. Palgrave Macmillan. ISBN 9780814737620.
- Ind, Nicholas (1995). The Practice of Corporate Identity. I Hart, Norman A. (red.) Strategic Public Relations. Macmillan Publishers Ltd. ISBN 9780333615454.
- Ind, Nicholas (1993). Great Advertising Campaigns. Kogan page. ISBN 9780749405366.
- Ind, Nicholas (1992). The Corporate Image. Kogan page. ISBN 9780749407681.
- Ind, Nicholas (1988). Case Study in Competitive Advantage. Strathclyde Working Paper Series. ISSN 0952-2115.
Dissemination
- Ind, Nicholas Jonathan & Iglesias, Oriol (2022). In Good Conscience: Do the Right Thing While Building a Profitable Business. Palgrave Macmillan. ISBN 9783031093371.
- Ind, Nicholas Jonathan & Iglesias, Oriol (2021). Promises, promises: how to showcase the authenticity of sustainability claims through digitalization. I Markovic, Stefan & Sancha, Cristina (red.) Handbook of Sustainability-driven Business Strategies in Practice. Edward Elgar Publishing. ISBN 9781789908343. p 94-107. doi: 10.4337/9781789908350
- Ind, Nicholas (2021). Do the Right Thing: How Business Can Respond to the Challenge of Racial Injustice. California Management Review. ISSN 0008-1256.
- Ind, Nicholas & Venkatachalam, Ramaswamy (2021). How enterprises can create meaningful purpose together with their stakeholders. The European Business Review. ISSN 1754-5501.
- Ind, Nicholas Jonathan (2021). Ecoalf: a brand with a conscience. I Markovic, Stefan & Sancha, Cristina (red.) Handbook of Sustainability-driven Business Strategies in Practice. Edward Elgar Publishing. ISBN 9781789908343. p 497-502.
- Ind, Nicholas, Iglesias, Oriol & Markovic, Stefan (2020). Conscientious Organizations: How Business is Accelerating Toward a Fairer Future. California Management Review. ISSN 0008-1256.
- Ind, Nicholas & Schmidt, Holger J. (2019). Co-creating brands: brand management from a co-creation perspective. Bloomsbury Academic. ISBN 9781472962263.
- Ind, Nicholas (2017). Branding Inside Out: internal branding in theory and practice. Kogan page. ISBN 9780749478902.
- Bjerke, Rune, Ind, Nicholas & Paoli, Donatella De (2007). The impact of aesthetics on employee satisfaction and motivation. EuroMed Journal of Business. ISSN 1450-2194. 2(1)
- Ind, Nicholas & Sjödin, Henrik (2006). Metaphor in Brand Extension.
- Ind, Nicholas (2002). Hvor er de norske merkevarene? p 27-27.
- Ind, Nicholas (1995). Terence Conran - The Authorised Biography. Sidgwick and Jackson. ISBN 9780283062018.
- Feri, Alessandro, Ind, Nicholas Jonathan & Tjandra, Nathalia Christiani (2024). Navigating brand purpose in the post-pandemic era: insights from marketing agencies on supporting SDGs through strategic delineation and execution. Qualitative Market Research. ISSN 1352-2752. 27(4) p 555-571. doi:
- 2009 - nowProfessorKristiania University College
- 2009 - nowVisiting ProfessorEdinburgh Napier University and ESADE Business School, Universitat Ramon Llull, Barcelona
- 2003 - 2015PartnerEquilibrium Consulting
- 2002 - 2003ConsultantFuturebrand/SDG
- 2000 - 2002Head of ConsultingIcon Medialab, Stockholm
- 1995 - 2000PartnerInd. associates, London
- 1992 - 1995DirectorThe Jenkins Group, London
- 1988 - 1992DirectorOakley Young/Young & Partners
- 1984 - 1987Account DirectorGeers Gross Advertising
- 1982 - 1984Account ManagerDavid Williams & Ketchum
- 2004 - 2008PhD Magna cum LaudeEuropean Graduate School, Switzerland
- 1987 - 1988MBAStrathclyde University, Glasgow
- 1976 - 1979BA English Literature and HistoryUniversity of Southampton
