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Jonas Åstrøm

- Associate Professor
Department of Marketing and Economics
Fakultet for ledelse og økonomi

Jonas.Astrom@kristiania.no

+47 957 26 189

Areas of expertise

Employee details

Scientific Publications
Aktaş, Gürhan, Baker, Carissa, Fyall, Alan, Gökçen, Şebnem, Polat, Bengi, Panse, Gaurav, Jalnapurkar, Rajeev, Urquhart, Ellis, Hover, Moniek, Strijbosch, Wim, Samancıoğlu, Emre, Özkul, Emrah, Karacabey, Selda Uca, Åstrøm, Jonas Karlsen, Templeton, Amanda Jo, Songur, Ayşegül Gündüz, Tkatch, Juliana Rodrigues Vieira, Tavares, Karen C. N., Pring, Martyn, Paker, Serim, Özdağoğlu, Aşkın, Aguirre-Valencia, José Luis, Alvarez, Sergio, Yılmaz, Özgür Devrim, Kaplanseren, Manolya Aksatan, Gregory, Veronica, Habermehl, Yareth, Collins, Brian, Tkaczynski, Aaron, Rundle-Thiele, Sharyn, Venske, Esti, Ebrahim, Parveen, Knott, Brendon, Beeland, Emily, Pratt, Stephen & Baker, Carissa (2026). International Case Studies in Visitor Attractions. Routledge. ISBN 9781003479871. doi:
10.4324/9781003479871

Åstrøm, Jonas Karlsen (2026). Theming and Sustainability in Experiences. I Breiby, Monica Adele, Elvekrok, Ingunn & Slåtten, Terje (red.) Services, Experiences, and Sustainability. Routledge. ISBN 9781003477839. p 142-157. doi:
10.4324/9781003477839-14

Åstrøm, Jonas Karlsen & Wedum, Gunhild (2025). Merkevarestrategier i fysiske rom. Betydningen av den fysiske butikken og DTC-salg. I Lyons, Sarah Joy & Elvekrok, Ingunn (red.) Merkebygging: Utvikling, involvering og strategier. Cappelen Damm Akademisk. ISBN 9788202801212. p 169-192.
Åstrøm, Jonas Karlsen & Wedum, Gunhild (2025). Kapittel 7: Fra flaggskip til forbruker: Betydningen av den fysiske butikken og DTC-salg. I Lyons, Sarah Joy & Elvekrok, Ingunn (red.) Merkebygging: Utvikling, involvering og strategier. Cappelen Damm Akademisk. ISBN 9788202801212. p 169-192. doi:
10.23865/cdf.254.ch7

Åstrøm, Jonas Karlsen (2022). Theming in Experience-based Tourism: Visitor and Provider Perspectives. Universitetet i Innlandet. ISBN 9788283803587.
Åstrøm, Jonas Karlsen (2019). Why Theming? Identifying the Purposes of Theming in Tourism. Journal of Quality Assurance in Hospitality & Tourism. ISSN 1528-008X. 21(3) p 245-266. doi:
10.1080/1528008X.2019.1658147

Åstrøm, Jonas Karlsen (2018). Exploring theming dimensions in a tourism context. European Journal of Tourism Research. ISSN 1994-7658. 20 p 5-27.
FULLTEKST

Åstrøm, Jonas Karlsen (2017). Theme factors that drive the tourist customer experience. International Journal of Culture, Tourism and Hospitality Research. ISSN 1750-6182. 11(2) p 125-141. doi:
10.1108/IJCTHR-07-2015-0070
Dissemination
Åstrøm, Jonas Karlsen (2026). Case six: Selling SNØ to snowbirds. I Aktaş, Gürhan, Baker, Carissa, Fyall, Alan, Gökçen, Şebnem, Polat, Bengi, Panse, Gaurav, Jalnapurkar, Rajeev, Urquhart, Ellis, Hover, Moniek, Strijbosch, Wim, Samancıoğlu, Emre, Özkul, Emrah, Karacabey, Selda Uca, Åstrøm, Jonas Karlsen, Templeton, Amanda Jo, Songur, Ayşegül Gündüz, Tkatch, Juliana Rodrigues Vieira, Tavares, Karen C. N., Pring, Martyn, Paker, Serim, Özdağoğlu, Aşkın, Aguirre-Valencia, José Luis, Alvarez, Sergio, Yılmaz, Özgür Devrim, Kaplanseren, Manolya Aksatan, Gregory, Veronica, Habermehl, Yareth, Collins, Brian, Tkaczynski, Aaron, Rundle-Thiele, Sharyn, Venske, Esti, Ebrahim, Parveen, Knott, Brendon, Beeland, Emily, Pratt, Stephen & Baker, Carissa (red.) International Case Studies in Visitor Attractions. Routledge. ISBN 9781003479871. p 55-62. doi:
10.4324/9781003479871-6

Engebretsen, Elisabeth Lund & Åstrøm, Jonas Karlsen (2025). Skeives studie- og arbeidsvilkår i akademia: Foreløpige funn fra nasjonal spørreundersøkelse 2025.
Åstrøm, Jonas Karlsen & Walaas, Kjersti Ruud (2024). Exploring success factors and barriers in achieving sustainable events: A comparative analysis of an environmentally friendly music festival and a non-green socially responsible event.
Åstrøm, Jonas Karlsen (2024). Theming as a facilitator for sustainability in experiences.
Åstrøm, Jonas Karlsen & Elvekrok, Ingunn (2023). The Role of Scent in Experiences.
Åstrøm, Jonas Karlsen (2023). Temaparker: Hvordan skapes egentlig Disneyland-effekten? Forskersonen.no.
Åstrøm, Jonas Karlsen, Tveita, Thale & Larsen, Jon Martin (2021). Pridesymbolet må aldri bare være et fargerikt skilt.
Wedum, Gunhild, Åstrøm, Jonas Karlsen & Hauge, Atle Jensen (2015). Lokalmat og opplevelser.
Wedum, Gunhild & Åstrøm, Jonas Karlsen (2015). Lokalmat og opplevelser.

Jonas Åstrøm

Areas of expertise

Employee details

Research

Scientific Publications

Dissemination