Knowledge

The student …

has broad knowledge of classical rhetoric and New Rhetoric, central theories concerning rethoric’s origin, use, and modern political and societal influence of rhetoric
is able to recognize rhetorical strategies from both classical rhetoric and New Rhetoric as employed by authorities, individuals, and organizations, including genre use, texts, metaphors, and forms of appeal
has knowledge of the rhetorical strategies available in different situations
is aware of the underlying strategic considerations that have been applied

Skills

The student …

is able to use systematic and strategic rhetoric
can analyze and apply knowledge of rethorics in organizations, business, public administration, or the media - as well as for personal development
is able to construct arguments with precise audience definition
can use the classical topos theories of rhetoric - that is, the fundamental sources from which argumentation is drawn - to identify and use words and concepts that contribute to effective messages and precise language, adapted to the linguistic culture in which communication takes place

General competence

The student …

is able to analyze their own and others’ use of persuasion strategies and rhetoric
has insight into how rhetorical strategies, texts, and other persuasive measures can be applied effectively and purposefully
is able to identify and reflect on ethical issues in rhetorical communication

Subject description 7217

Rhetoric and Argumentation