Janaina Pereira Lazzaretti Bull
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- PhD candidate
- School of Communication, Leadership and Marketing
Background
Janaína Bull is a doctoral research fellow in marketing communications. Her studies and career have focused on storytelling, accessibility, representation, stereotypes, connection and sports with a strong belief in the importance of projects that contribute to societal representation in marketing communications. Her research focuses on accessible tourism to people with different abilities.
Janaína earned a Master's degree in Cultural and Critical Studies from the University of Westminster, in London UK. She graduated from the University of Brasilia in Brazil with a Bachelor's degree in Mass Communications in Journalism. Janaína has diverse work experience ranging from being a journalist, covering politics, the Paralympic Games, the FIFA World Cup, to acting as a Social Media Coordinator for the Paralympic Committee. Most recently, she worked as a Creative Director for video productions of domestic and international news in London.