Rune Bjerke
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- Professor
- School of Communication, Leadership and Marketing
Background
Rune Bjerke is a professor at Kristiania.
Bjerke works on research projects and courses that deal with how organizations, leaders, and employees can develop competency skills to manage and perform in organizations and in the market. He considers the implementation of healthy self-leadership, health management, internal events, and internal activation of sports sponsorship as interesting strategic value creation tools.
Bjerke is also a driving force in the planning and execution of internal events.
Employee details
Scientific Publications
- Bjerke, Rune (2025). Exploring the Multifaceted Nature of Work Happiness: A Mixed-Method Study. Administrative Sciences. ISSN 2076-3387. 15(9) p 351-351. doi: 10.3390/admsci15090351
- Bjerke, Rune & Næss, Hans Erik (2025). “Things become less problematic”. Mutual value creation for athletes and employees through workplace physical activity programs. International Journal of Workplace Health Management. ISSN 1753-8351. p 13-13. doi: 10.1108/ijwhm-03-2025-0049
- Bjerke, Rune (2025). Employee Emotions During Organizational Change Among Nordic Academics: Health-Promoting Self-Leadership as a Coping Strategy. Businesses. ISSN 2673-7116. 5(3) doi: 10.3390/businesses5030027FULLTEKST
- Bjerke, Rune (2024). The Multiple Advantages of Self-Leadership in Higher Education: The Role of Health-Promoting Self-Leadership amongst Executive MBA Students. Administrative Sciences. ISSN 2076-3387. 14(9) doi: 10.3390/admsci14090211
- Bjerke, Rune (2023). Sunn selvledelse – fra selvevaluering til resultater. I Thon, Andreas Norgår, Traavik, Laura E. Mercer & Vedøy, Kjetil Andreas (red.) HR i møte med det nye arbeidslivet. Cappelen Damm Akademisk. ISBN 9788202717223. p 195-229. doi: 10.23865/noasp.192.ch9
- Bjerke, Rune & Næss, Hans Erik (2021). Toward a Co-Creation Framework for developing a Green Sports Event Brand: The Case of the 2018 Zürich E Prix. Journal of Sport Tourism. ISSN 1477-5085. doi: 10.1080/14775085.2021.1895872
- Bjerke, Rune (2020). Towards a HR Framework for Developing a Health-Promoting Performance Culture at Work: A Norwegian Health Care Management Case Study. International Journal of Environmental Research and Public Health (IJERPH). ISSN 1661-7827. 17(24) doi: 10.3390/ijerph17249164
- Bjerke, Rune & Elvekrok, Ingunn (2020). Sponsorship-based health care programs and their impact on employees' motivation for physical activity. European Sport Management Quarterly. ISSN 1618-4742. 21(2) p 194-217. doi: 10.1080/16184742.2020.1735471
- Bjerke, Rune & Kirkesaether, Erlend (2020). How should sponsorship activation work? A sports event and athlete-based brand building framework (SEA BB) capturing an internal and external route. Event Management. ISSN 1525-9951. 24(6) p 711-733. doi: 10.3727/152599519X15506259856002
- Bjerke, Rune (2020). Helseledelse på arbeidsplassen – sunn prestasjonskultur og individuelle HR-drivere bak organisatoriske prestasjoner. I Bastesen, Jarle, Lange, Birthe Kåfjord, Næss, Hans Erik & Thon, Andreas Norgår (red.) Ledelse av mennesker i det nye arbeidslivet. Cappelen Damm Akademisk. ISBN 9788202693350. p 53-86. doi: 10.23865/noasp.118.ch2
- Næss, Hans Erik & Bjerke, Rune (2020). Forgrønning av motorsport gjennom innovativ eventledelse. En casestudie av Zürich E Prix 2018. I Bastesen, Jarle, Lange, Birthe Kåfjord, Næss, Hans Erik & Thon, Andreas Norgår (red.) Ledelse av mennesker i det nye arbeidslivet. Cappelen Damm Akademisk. ISBN 9788202693350. p 185-206. doi: 10.23865/noasp.118.ch7
- Bjerke, Rune (2019). Sammenhengen mellom sponsor- og eventvirksomhet. I Kristiansen, Elsa, Solem, Birgit Andrine Apenes & Dille, Therese (red.) Eventledelse : En forskningsbasert antologi. Universitetsforlaget. ISBN 9788215032191. p 96-114. doi: 10.18261/9788215032191-2019-07
- Polegato, Roseemary & Bjerke, Rune (2019). Looking forward: anticipation enhances
service experiences. Journal of Services Marketing. ISSN 0887-6045. 33(2) p 148-159. doi: 10.1108/JSM-02-2018-0064
- Bjerke, Rune & Ind, Nicholas (2015). The influence of aesthetic investments on employees: An investigation of arts’ impact on employees. EuroMed Journal of Business. ISSN 1450-2194. 10(2) p 214-233. doi: 10.1108/EMJB-09-2014-0029
- Polegato, Rosemary, Bjerke, Rune & Ind, Nicholas (2013). The before and after : audience perceptions of brand dimensions of cultural products. Journal of Euromarketing. ISSN 1049-6483. 22(1/2) p 24-35. doi: 10.9768/0022.01.024
- Bjerke, Rune & Hansen, Håvard (2012). Extrinsic cues and the evaluation of political candidates. Journal of Promotion Management. ISSN 1049-6491. 18(4) p 458-473. doi: 10.1080/10496491.2012.715508
- Polegato, Rosemary & Bjerke, Rune (2009). Cross-Cultural Differences in Ad Likeability and Ad Element Likeability: The Case of Benetton. Journal of Promotion Management. ISSN 1049-6491. 15(3) p 382-399.
- Ind, Nicholas & Bjerke, Rune (2007). Branding Governance: A Participatory Approach to the Brand Building Process. John Wiley & Sons. ISBN 9780470030752.
- Bjerke, Rune & Ind, Nicholas (2007). Organisasjonsdrevet Merkebygging. Cappelen Damm Akademisk. ISBN 9788202275471.
- Bjerke, Rune & Ind, Nicholas (2007). The concept of participatory market orientation: An organisation-wide approach to enhancing brand equity. Journal of Brand Management. ISSN 1350-231X. 15(2) p 135-145.
- Bjerke, Rune (2006). How well do advertising images of health and beauty travel across cultures? A self-concept perspective. Psychology & Marketing. ISSN 0742-6046. 23 p 865-884.
- Bjerke, Rune & Polegato, Rosemary (2006). Differences in Value Orientations of Coca Cola Drinkers and House Cola Drinkers: A cross-national investigation. Journal of Euromarketing. ISSN 1049-6483. 15(4) p 7-33.
- Bjerke, Rune & Polegato, Rosemary (2006). The Link between Cross-Cultural Value Associations and Liking: The Case of Benetton and Its Advertising. Journal of Advertising Research. ISSN 0021-8499. 46(3) p 263-273.
- Bjerke, Rune, Gopalakrishna, Pradeep & Sandler, Dennis (2005). A Cross-National Comparison of Scandinavian Value Orientations: From Value Segmentation to Promotional Appeals. Journal of Promotion Management. ISSN 1049-6491. 12(1) p 35-56.
- Rosendahl, Tom, Bjerke, Rune, Gopalakrishna, Pradeep & Sandler, Dennis (2005). Ad Element Liking and Its Relationship to Overall Ad Liking: A European Cross-Cultural Investigation. Journal of Promotion Management. ISSN 1049-6491. 12(1)
- Bjerke, Rune, Gopalakrishna, Pradeep & Sandler, Dennis (2003). Toward a conceptual framework to identify promotional themes: An empirical examination using three Scandinavian countries. ? 10 p 77-81.
- Bjerke, Rune, Rosendahl, Tom & Gopalakrishna, Pradeep (2003). A cross-cultural Investigation: Liking of three facial cream print advertisments in three different European cultures. ? 10 p 16-20.
- Bjerke, Rune & Polegato, Rosemary (2001). Cross-Cultural Meanings of Healthy and Beautiful in Words, Beauty Types and Products: Implications for International Advertising. Journal of Promotion Management. ISSN 1049-6491. 7
Dissemination
- Bjerke, Rune (2023). How to use top athletes to promote employee health.
- Bjerke, Rune (2022). Arbeidsglede kan styrke organisasjonskulturen. www.parat.com.
- Bjerke, Rune (2022). Arbeidsglede kan representere en positiv, justerende energikilde og være en motiverende faktor på arbeidsplassen. Kunnskapsmagasinet Kristiania. ISSN 2703-707X.
- Drake, Irmelin & Bjerke, Rune (2022). Sunn selvledelse gir bedre helse på jobben. Kunnskapsmagasinet Kristiania. ISSN 2703-707X. FULLTEKST
- Drake, Irmelin & Bjerke, Rune (2020). Implementing Self-Leadership i a Professional Service Firm (PSF):How to get highly specialized IT-workers to self-lead?
- Bjerke, Rune (2016). Eventledelse og Sponsing - helse i hver krone. Fagbokforlaget. ISBN 9788245018691.
- Bjerke, Rune, Ind, Nicholas & Paoli, Donatella De (2007). The impact of aesthetics on employee satisfaction and motivation. EuroMed Journal of Business. ISSN 1450-2194. 2(1)
- Bjerke, Rune & Paoli, Donatella De (2004). The impact of aesthetics on employee satisfaction, identity, creativity, mood and motivation.
- Bjerke, Rune (2002). Ren og rank pr. Dagens næringsliv. ISSN 0803-9372. p 55-55.
- Bjerke, Rune & Holm, Erling Dokk (2001). Bondevik den sterkeste politikermerkevaren. Aftenposten (morgenutg. : trykt utg.). ISSN 0804-3116. p 9-9.
- Bjerke, Rune & Holm, Erling Dokk (2001). Frihetens innhold - Høyres tid. p 3-3.
- Rosendahl, Tom & Bjerke, Rune (1998). Reklame over alle grenser - tverrkulturell markedskommunikasjon. Cappelen Damm Akademisk.
- Bjerke, Rune (2025). Exploring the Multifaceted Nature of Work Happiness: A Mixed-Method Study. Administrative Sciences. ISSN 2076-3387. 15(9) p 351-351. doi: