Terje Gaustad
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- Associate Professor
- School of Arts, Design and Media
Background
Terje Gaustad's research interests are within creative competences and the creative industries. He has done most of his research and published on strategic storytelling, project strategy, production management, project financing, and media rights transactions.
He holds a PhD in Strategic Management from BI Norwegian Business School, where he also taught cultural management from 2005. He also developed and established the school's executive programs within production management and strategic storytelling.
Gaustad is also Associate Partner at Menon Economics, where he has led research and evaluation projects for, among others, the Norwegian Ministry of Culture, the Norwegian Producers Association, and Nordisk Film & TV Fond.
Gaustad also has a professional background from the film industry in the USA, Great Britain, and Switzerland. His work was primarily in international distribution and film financing, and produced the feature films Nasty Neighbors (1999), The Rebel (2001), and Save Angel Hope (2007).
Areas of expertise
Employee details
Scientific Publications
- Gran, Anne-Britt & Gaustad, Terje (2022). Digitizing Cinemas – Comprehensive Intended and Unintended Consequences for Diversity. The Journal of Arts Management, Law, and Society. ISSN 1063-2921. 52(2) p {0}. doi: 10.1080/10632921.2021.2018374
- Solberg, Harry Arne & Gaustad, Terje (2022). International sport broadcasting: A comparison of European soccer leagues and the major North American team sports. I Fujak, Hunter & Frawley, Stephen (red.) Sport Broadcasting for Managers. Routledge. ISBN 9781003140061. p {0}. doi: 10.4324/9781003140061-7
- Gaustad, Terje (2022). The streaming model(s): implications for producer and creatives transactions. NIR : Nordiskt immateriellt rättsskydd. ISSN 0027-6723. (4) p {0}.
- Gaustad, Terje (2021). Digitale omveltninger i filmbransjen. I Gran, Anne-Britt & Olsen, Bjørn Eirik (red.) Kreativ næring: Lokale, digitale og økonomiske perspektiver. Universitetsforlaget. ISBN 9788215035659. p {0}.
- Gaustad, Terje & Booth, Peter (2021). The COVID-19 Pandemic and Cultural Industries in the Nordic Region: Emerging strategies in film and drama productions. I Salvador, Elisa, Navarrete, Trilce & Srakar, Andrej (red.) Cultural Industries and the Covid-19 Pandemic. Routledge. ISBN 9780367651916.
- Gaustad, Terje & Eidsvold-Tøien, Irina (2021). Opphavsrett, håndheving og mangfold. I Gran, Anne-Britt & Røssaak, Eivind (red.) Mangfold i spill: Digitalisering av kultur og medier i Norge. Universitetsforlaget. ISBN 978-82-15-04481-1. p {0}. doi: https://www.idunn.no/doi/10.18261/9788215044828-2021-04
- Gaustad, Terje & Gran, Anne-Britt (2021). Den digitale filmformidlingens mangfold. I Gran, Anne-Britt & Røssaak, Eivind (red.) Mangfold i spill: Digitalisering av kultur og medier i Norge. Universitetsforlaget. ISBN 978-82-15-04481-1. p {0}. doi: https://www.idunn.no/doi/10.18261/9788215044828-2021-12
- Eidsvold-Tøien, Irina & Gaustad, Terje (2021). Opphavsrett, håndheving og mangfold. Universitetsforlaget, Oslo.
- Gaustad, Terje, Gran, Anne-Britt & Torp, Øyvind (2020). Digitizing local cinema: Lessons on diversity from Norway. I Rajala, Anne, Lindblom, Daniel & Stocchetti, Matteo (red.) The Political Economy of Local Cinema: A Critical Introduction. Peter Lang Publishing Group. ISBN 978-3-631-81331-7. p {0}. FULLTEKST
- Gaustad, Terje (2019). How streaming services make cinema more important: Lessons from Norway. Nordic Journal of Media Studies. ISSN 2003-184X. 1(1) p {0}. doi: 10.2478/njms-2019-0005
- Gaustad, Terje (2018). How Financing Shapes a Film Project: Applying Organizational Economics to a Case Study in Norway. I Murschetz, Paul Clemens, Teichmann, Roland & Karmasin, Matthias (red.) Handbook of State Aid for Film: Finance, Industries and Regulation. Springer. ISBN 978-3-319-71714-2. p {0}. doi: 10.1007/978-3-319-71716-6_8
- Gaustad, Terje (2017). Det smale mangfoldet: Kinomarkedet etter digitaliseringen. Praktisk økonomi & finans. ISSN 1501-0074. 33 [i.e. 34](2) p {0}. doi: 10.18261/issn.1504-2871-2017-02-05
- Gaustad, Terje & De Paoli, Donatella (2017). New Faculty Roles in Online Education: The Professor as Writer, Director, Actor and Producer? I Tveiten, Oddgeir (red.) Smart Universities: Education´s Digital Future. Logos Verlag Berlin. ISBN 978-3-8325-4595-6. p {0}.
- Gaustad, Terje & Gran, Anne-Britt (2013). Opphavsrett som filmpolitisk virkemiddel :. Nordisk kulturpolitisk tidsskrift (NKT). ISSN 1403-3216. (1) p {0}.
- Gaustad, Terje (2013). Creating the image: A Transaction cost analysis of joint value creation in the motion picture industry. Handelshøyskolen BI. ISBN 978-82-8247-077-3. (3/2013) FULLTEKST
- Gaustad, Terje (2009). Sweetening the Deal: To what Extent can Public Funding Attract Private Film Investors? Nordicom Review. ISSN 1403-1108. 30(2) p {0}.
- Gaustad, Terje (2009). Internett-basert piratkopiering av musikk og film: Økonomiske konsekvenser og forutsetninger for overgang til bærekraftig nettbasert distribusjon. Magma forskning og viten. ISSN 1500-0788. 12(9) p {0}.
- Gaustad, Terje & Helgesen, Thorolf (2002). Medieøkonomi: Strategier, markedsføring og medierettigheter. Stølen. ISBN 82-92296-03-4.
- Gaustad, Terje (2002). Joint Product Analysis in the Media and Entertainment Industries: Joint Value Creation in the Norwegian Film Sector. I Picard, Robert G. (red.) Media Firms: Structures, Operations, and Performance. Lawrence Erlbaum Associates. ISBN 978-0805841657. p {0}.
- Gaustad, Terje (2002). The Problem of Excludability for Media and Entertainment Products in New Electronic Market Channels. Electronic Markets. ISSN 1019-6781. 12(4)
- Gaustad, Terje (2000). The Economics of Sports Programming. Nordicom Review. ISSN 1403-1108. 21(2) p {0}.
- Gaustad, Terje (1999). Økonomiske egenskaper ved sport som programvare. Nordicom Information. ISSN 0349-5949. 22(3-4) p {0}.
Dissemination
- Gaustad, Terje (2025). Strategisk storytelling: velg dine fiender med omhu.
- Gaustad, Terje, Solvoll, Mona Kristin, Lyons, Sarah Joy & Krumsvik, Arne H. (2025). Empowering Public Service Media through Strategic Storytelling.
- Gaustad, Terje, Krumsvik, Arne H. & Lyons, Sarah Joy (2025). Balancing Tradition and Transformation in PSB: Resilience in TV Formats.
- Gaustad, Terje (2024). Storytelling i ledelse.
- Gaustad, Terje (2024). Politikkens farlige historiefortelling. Dagens næringsliv. ISSN 0803-9372. FULLTEKST
- Gaustad, Terje, Paletz, Gabriel & Erni, Lukas (2024). The value of connecting emotionally with the world: Training identification and empathy .
- Gaustad, Terje (2024). Velg dine fiender med omhu. Kunnskapmagasinet. ISSN 2704-0046. p {0}.
- Gaustad, Terje (2024). Velg dine fiender med omhu.
- Gaustad, Terje (2024). For å vinne en debatt må du velge rett motstander. Forskning.no. ISSN 1891-635X. FULLTEKST
- Gaustad, Terje (2024). Producer’s autonomy in drama series project governance.
- Gaustad, Terje & Balatti, Matilde (2024). Understanding the Role of Events in Art Markets: Transaction Cost Analysis Tools.
- Gaustad, Terje (2024). Ta kontroll over fortellingene om analysene dine.
- Gaustad, Terje (2024). Fra fiende- til løsningsorientert storytelling.
- Gaustad, Terje (2024). Strategisk historiefortelling: Hvem er byggenæringen i 2024? .
- Gaustad, Terje (2023). Teaching storytelling to business students: Concentrating on the craft.
- Gaustad, Terje & Solberg, Harry Arne (2023). Structures and Processes of Sports Rights Transactions.
- Gaustad, Terje (2023). Strømmetjenestene: hvor mye bør de som lager filmene og seriene tjene? Kunnskapsmagasinet Kristiania. ISSN 2703-707X.
- Gaustad, Terje (2023). Storytelling i arbeidsmarkedet: når de negative opplevelsene blir verdifulle.
- Gaustad, Terje (2023). Når publikum er fienden. Kunnskapsmagasinet Kristiania. ISSN 2703-707X.
- Gaustad, Terje (2023). Når publikum er fienden. Dagens Perspektiv. ISSN 2535-6801.
- Gaustad, Terje (2022). Vi snakker om en total forvandling av TV-dramabransjen i Skandinavia.
- Gaustad, Terje (2022). Hvordan storytelling brukes strategisk.
- Gaustad, Terje (2022). Netflix-tall bedre enn ventet – aksjen stiger. FULLTEKST
- Gaustad, Terje (2022). Nyhetsmorgen: Nordiske serier.
- Gaustad, Terje (2022). HBO Max trekker seg fra Norden.
- Gaustad, Terje (2022). Støtter endring.
- Gaustad, Terje (2022). Frykter tap av inntekter.
- Gaustad, Terje & Erni, Lukas (2022). Potential gains and losses from imperfect platform narratives: The case of Tour de Ski.
- Gaustad, Terje (2022). The Streaming Model(s): Implications for producer and creatives transactions.
- Gaustad, Terje (2022). Hvordan storytelling brukes strategisk.
- Gaustad, Terje (2021). De fleste filmprosjektene overlevde koronaen. Dagens næringsliv. ISSN 0803-9372. FULLTEKST
- Gaustad, Terje, Erni, Lukas & De Paoli, Donatella (2021). Storytelling as arts-based intervention for transformative change: Overcoming story-making skills barriers.
- Gaustad, Terje (2021). Nordic Film Industry Weathers the Storm. FULLTEKST
- Gaustad, Terje (2021). Unnskyld, kan jeg få se på menyen en gang til? FULLTEKST
- Gaustad, Terje & Svensson, Linnea E. (2021). Prosjektstyringsverktøy for bærekraftig audiovisuell produksjon.
- Gaustad, Terje (2021). Koronaåret ble katastrofe for landets største kino. Men konkurrentene endte med overskudd. FULLTEKST
- Gaustad, Terje & Erni, Lukas (2020). Cast as villains: audience roles in sustainability storytelling.
- Gaustad, Terje (2020). How pre-digital institutions obscure and temper post-digital landscapes.
- Gaustad, Terje (2020). Hva blir den nye normalen? Rushprint. ISSN 1501-2174.
- Engelstad, Audun, Gaustad, Terje & Grünfeld, Leo Andreas (2020). Vil ha rolleavklaring for filmkonsulentene. rushprint.no. FULLTEKST
- Engelstad, Audun & Gaustad, Terje (2020). Hovedpunkter fra Menon-rapporten Evaluering av tilskuddsordninger på filmfeltet.
- Eidsvold-Tøien, Irina & Gaustad, Terje (2019). Economic Concequenses of Nuances in National Implementationn of International Law.
- Gaustad, Terje (2019). Lærepenge fra Flåklypa.
- Gaustad, Terje (2018). The Winner Takes It All?
- Gaustad, Terje (2018). Den norske strømmeøkonomien.
- Gaustad, Terje & Torp, Øyvind (2018). Kinomarkeder i endring: digitalisering og konkurranse.
- Gaustad, Terje (2018). Filmnøtten.
- Gaustad, Terje (2018). Farvel til kinomonopolet.
- Gaustad, Terje & De Paoli, Donatella (2017). New Faculty Roles in Online Education: the Professor as Writer, Director, Actor and Producer?
- Gaustad, Terje & Torp, Øyvind (2017). Det smale filmmangfoldet.
- Røyseng, Sigrid, Gaustad, Terje, Eidsvold-Tøien, Irina & De Paoli, Donatella (2016). Grenseløs norsk film – mellom Hollywood og lokal patriotisme. Dagsavisen. ISSN 1503-2892.
- De Paoli, Donatella & Gaustad, Terje (2016). Film as Arts-based Intervention in Management - the case of Hollywood storytelling.
- Gaustad, Terje (2014). I utakt med verden. Dagens næringsliv. ISSN 0803-9372.
- Gaustad, Terje (2014). Når alle taper. Dagens næringsliv. ISSN 0803-9372.
- Gaustad, Terje & De Paoli, Donatella (2014). En utredning til besvær. Dagens næringsliv. ISSN 0803-9372.
- De Paoli, Donatella & Gaustad, Terje (2014). Film som kultur og næring - en utredning til besvær. Dagens næringsliv. ISSN 0803-9372.
- Gaustad, Terje (2008). The efficiency of indirect film subsidies for encouraging private investments.
- Gaustad, Terje (2001). Big Brother økonomien. Dagens næringsliv. ISSN 0803-9372.
- Gaustad, Terje (2001). Fet på norsk film. Dagens næringsliv. ISSN 0803-9372.
- Gaustad, Terje (2001). Kan stå sterkt alene. Dagens næringsliv. ISSN 0803-9372.
- Gaustad, Terje (2000). Eiendomsrett på nett. Dagens næringsliv. ISSN 0803-9372.
- Gaustad, Terje (2000). Profitten forvitrer. Dagens næringsliv. ISSN 0803-9372.
- Gaustad, Terje (1999). Fokus på publikum. Dagens næringsliv. ISSN 0803-9372.
- Gaustad, Terje (1998). I Hollywoods fotspor. Dagens næringsliv. ISSN 0803-9372.
- Gaustad, Terje (1998). Exit Polygram Film. Dagens næringsliv. ISSN 0803-9372.
- Gran, Anne-Britt & Gaustad, Terje (2022). Digitizing Cinemas – Comprehensive Intended and Unintended Consequences for Diversity. The Journal of Arts Management, Law, and Society. ISSN 1063-2921. 52(2) p {0}. doi:
- 2022 - nowAssociate ProfessorKristiania University College
- 2020 - 2022Assistant ProfessorBI Norwegian Business School
- 2019 - 2020Associate ProfessorBI Norwegian Business School
- 2018 - nowAssociate PartnerMenon Economics
- 2013 - 2019Adjunct Associate ProfessorBI Norwegian Business School
- 2012 - nowChairmanVanquish Alliance Entertainment AG
- 2005 - 2013Adjunct Senior LecturerBI Norwegian Business School
- 2004 - 2011Producer (feature films)Vanquish Alliance Entertainment AG
- 1997 - 2003PartnerMPCE Ltd.
- 1996 - 1997Motion Picture CoordinatorPlayboy Entertainment Group Inc.
- 2013PhD, Strategic ManagementBI Norwegian Business School
- 1996M.A, Communication ManagementUniversity of Southern California