Terje Gaustad
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- Associate Professor
- School of Arts, Design and Media
Background
Terje Gaustad's research interests are within creative competences and the creative industries. He has done most of his research and published on strategic storytelling, project strategy, production management, project financing, and media rights transactions.
He holds a PhD in Strategic Management from BI Norwegian Business School, where he also taught cultural management from 2005. He also developed and established the school's executive programs within production management and strategic storytelling.
Gaustad is also Associate Partner at Menon Economics, where he has led research and evaluation projects for, among others, the Norwegian Ministry of Culture, the Norwegian Producers Association, and Nordisk Film & TV Fond.
Gaustad also has a professional background from the film industry in the USA, Great Britain, and Switzerland. His work was primarily in international distribution and film financing, and produced the feature films Nasty Neighbors (1999), The Rebel (2001), and Save Angel Hope (2007).
Areas of expertise
Employee details
Scientific Publications
- Gran, Anne-Britt & Gaustad, Terje (2022). Digitizing Cinemas – Comprehensive Intended and Unintended Consequences for Diversity. The Journal of Arts Management, Law, and Society. ISSN 1063-2921. 52(2) p 101-116. doi: 10.1080/10632921.2021.2018374
- Solberg, Harry Arne & Gaustad, Terje (2022). International sport broadcasting: A comparison of European soccer leagues and the major North American team sports. I Fujak, Hunter & Frawley, Stephen (red.) Sport Broadcasting for Managers. Routledge. ISBN 9781003140061. p 84-102. doi: 10.4324/9781003140061-7
- Gaustad, Terje (2022). The streaming model(s): implications for producer and creatives transactions. NIR : Nordiskt immateriellt rättsskydd. ISSN 0027-6723. (4) p 439-445.
- Eidsvold-Tøien, Irina & Gaustad, Terje (2021). Opphavsrett, håndheving og mangfold. Universitetsforlaget, Oslo.
- Gaustad, Terje (2021). Digitale omveltninger i filmbransjen. I Gran, Anne-Britt & Olsen, Bjørn Eirik (red.) Kreativ næring: Lokale, digitale og økonomiske perspektiver. Universitetsforlaget. ISBN 9788215035659. p 143-160.
- Gaustad, Terje & Eidsvold-Tøien, Irina (2021). Opphavsrett, håndheving og mangfold. I Gran, Anne-Britt & Røssaak, Eivind (red.) Mangfold i spill: Digitalisering av kultur og medier i Norge. Universitetsforlaget. ISBN 9788215044811. p 69-82.
- Gaustad, Terje & Gran, Anne-Britt (2021). Den digitale filmformidlingens mangfold. I Gran, Anne-Britt & Røssaak, Eivind (red.) Mangfold i spill: Digitalisering av kultur og medier i Norge. Universitetsforlaget. ISBN 9788215044811. p 234-249.
- Gaustad, Terje & Booth, Peter (2021). The COVID-19 Pandemic and Cultural Industries in the Nordic Region: Emerging strategies in film and drama productions. I Salvador, Elisa, Navarrete, Trilce & Srakar, Andrej (red.) Cultural Industries and the Covid-19 Pandemic. Routledge. ISBN 9780367651916. FULLTEKST
- Gaustad, Terje, Gran, Anne-Britt & Torp, Øyvind (2020). Digitizing local cinema: Lessons on diversity from Norway. I Rajala, Anne, Lindblom, Daniel & Stocchetti, Matteo (red.) The Political Economy of Local Cinema: A Critical Introduction. Peter Lang Publishing Group. ISBN 9783631813317. p 95-108. FULLTEKST
- Gaustad, Terje (2019). How streaming services make cinema more important: Lessons from Norway. Nordic Journal of Media Studies. ISSN 2003-184X. 1(1) p 67-84. doi: 10.2478/njms-2019-0005
- Gaustad, Terje (2018). How Financing Shapes a Film Project: Applying Organizational Economics to a Case Study in Norway. I Murschetz, Paul Clemens, Teichmann, Roland & Karmasin, Matthias (red.) Handbook of State Aid for Film: Finance, Industries and Regulation. Springer. ISBN 9783319717142. p 119-134. doi: 10.1007/978-3-319-71716-6_8
- Gaustad, Terje (2017). Det smale mangfoldet: Kinomarkedet etter digitaliseringen. Praktisk Økonomi & Finans. ISSN 1501-0074. 33 [i.e. 34](2) p 203-219. doi: 10.18261/issn.1504-2871-2017-02-05
- Gaustad, Terje & Paoli, Donatella De (2017). New Faculty Roles in Online Education: The Professor as Writer, Director, Actor and Producer? I Tveiten, Oddgeir (red.) Smart Universities: Education´s Digital Future. Logos Verlag Berlin. ISBN 9783832545956. p 21-28.
- Gaustad, Terje (2013). Creating the Image: A Transaction Cost Analysis of Joint Value Creation in the Motion Picture Industry. Handelshøyskolen BI. ISBN 9788282470773.
- Gaustad, Terje & Gran, Anne-Britt (2013). Opphavsrett som filmpolitisk virkemiddel :. Nordisk kulturpolitisk tidsskrift (NKT). ISSN 1403-3216. (1) p 106-124.
- Gaustad, Terje (2009). Sweetening the Deal: To what Extent can Public Funding Attract Private Film Investors? Nordicom Review. ISSN 1403-1108. 30(2) p 179-197.
- Gaustad, Terje (2009). Internett-basert piratkopiering av musikk og film: Økonomiske konsekvenser og forutsetninger for overgang til bærekraftig nettbasert distribusjon. Magma forskning og viten. ISSN 1500-0788. 12(9) p 38-47.
- Gaustad, Terje (2002). The Problem of Excludability for Media and Entertainment Products in New Electronic Market Channels. Electronic Markets. ISSN 1019-6781. 12(4)
- Gaustad, Terje (2002). Joint Product Analysis in the Media and Entertainment Industries: Joint Value Creation in the Norwegian Film Sector. I Picard, Robert G. (red.) Media Firms: Structures, Operations, and Performance. Lawrence Erlbaum Associates. ISBN 9780805841657. p 9-26.
- Gaustad, Terje & Helgesen, Thorolf (2002). Medieøkonomi: Strategier, markedsføring og medierettigheter. Stølen. ISBN 9788292296035.
- Gaustad, Terje (2000). The Economics of Sports Programming. Nordicom Review. ISSN 1403-1108. 21(2) p 101-113.
- Gaustad, Terje (1999). Økonomiske egenskaper ved sport som programvare. Nordicom Information. ISSN 0349-5949. 22(3-4) p 103-111.
Dissemination
- Gaustad, Terje (2025). Fra lesesal til lønnsslipp: arbeidsrelevans i bransjestudier.
- Gaustad, Terje, Krumsvik, Arne H. & Lyons, Sarah Joy (2025). Balancing Tradition and Transformation in PSB: Resilience in TV Formats.
- Gaustad, Terje (2025). Strategisk storytelling: velg dine fiender med omhu.
- Gaustad, Terje, Solvoll, Mona Kristin, Lyons, Sarah Joy & Krumsvik, Arne H. (2025). Empowering Public Service Media through Strategic Storytelling.
- Gaustad, Terje, Paletz, Gabriel & Erni, Lukas (2024). The value of connecting emotionally with the world: Training identification and empathy.
- Gaustad, Terje (2024). Strategisk historiefortelling: Hvem er byggenæringen i 2024?
- Gaustad, Terje (2024). Velg dine fiender med omhu.
- Gaustad, Terje (2024). Velg dine fiender med omhu. Kunnskapmagasinet. ISSN 2704-0046. p 52-55.
- Gaustad, Terje (2024). For å vinne en debatt må du velge rett motstander. Forskning.no. ISSN 1891-635X. FULLTEKST
- Gaustad, Terje (2024). Ta kontroll over fortellingene om analysene dine.
- Gaustad, Terje (2024). Producer’s autonomy in drama series project governance.
- Gaustad, Terje & Balatti, Matilde (2024). Understanding the Role of Events in Art Markets: Transaction Cost Analysis Tools.
- Gaustad, Terje (2024). Storytelling i ledelse.
- Gaustad, Terje (2024). Politikkens farlige historiefortelling. FULLTEKST
- Gaustad, Terje (2024). Fra fiende- til løsningsorientert storytelling.
- Gaustad, Terje (2023). Storytelling i arbeidsmarkedet: når de negative opplevelsene blir verdifulle.
- Gaustad, Terje (2023). Strømmetjenestene: hvor mye bør de som lager filmene og seriene tjene? Kunnskapsmagasinet Kristiania. ISSN 2703-707X.
- Gaustad, Terje (2023). Når publikum er fienden. Kunnskapsmagasinet Kristiania. ISSN 2703-707X.
- Gaustad, Terje & Solberg, Harry Arne (2023). Structures and Processes of Sports Rights Transactions.
- Gaustad, Terje (2023). Teaching storytelling to business students: Concentrating on the craft.
- Gaustad, Terje (2023). Når publikum er fienden. Dagens Perspektiv. ISSN 2535-6801.
- Gaustad, Terje (2022). The Streaming Model(s): Implications for producer and creatives transactions.
- Gaustad, Terje (2022). Hvordan storytelling brukes strategisk.
- Gaustad, Terje (2022). Hvordan storytelling brukes strategisk.
- Gaustad, Terje (2022). Frykter tap av inntekter.
- Gaustad, Terje (2022). Støtter endring.
- Gaustad, Terje (2022). HBO Max trekker seg fra Norden.
- Gaustad, Terje (2022). Nyhetsmorgen: Nordiske serier.
- Gaustad, Terje (2022). Netflix-tall bedre enn ventet – aksjen stiger. FULLTEKST
- Gaustad, Terje (2022). Vi snakker om en total forvandling av TV-dramabransjen i Skandinavia.
- Gaustad, Terje & Erni, Lukas (2022). Potential gains and losses from imperfect platform narratives: The case of Tour de Ski.
- Gaustad, Terje (2021). Unnskyld, kan jeg få se på menyen en gang til? FULLTEKST
- Gaustad, Terje (2021). De fleste filmprosjektene overlevde koronaen. FULLTEKST
- Gaustad, Terje & Svensson, Linnea E. (2021). Prosjektstyringsverktøy for bærekraftig audiovisuell produksjon.
- Gaustad, Terje (2021). Koronaåret ble katastrofe for landets største kino. Men konkurrentene endte med overskudd. FULLTEKST
- Gaustad, Terje, Erni, Lukas & Paoli, Donatella De (2021). Storytelling as arts-based intervention for transformative change: Overcoming story-making skills barriers.
- Gaustad, Terje (2021). Nordic Film Industry Weathers the Storm. FULLTEKST
- Gaustad, Terje & Erni, Lukas (2020). Cast as villains: audience roles in sustainability storytelling.
- Gaustad, Terje (2020). How pre-digital institutions obscure and temper post-digital landscapes.
- Gaustad, Terje (2020). Hva blir den nye normalen? Rushprint. ISSN 1501-2174.
- Engelstad, Audun & Gaustad, Terje (2020). Hovedpunkter fra Menon-rapporten Evaluering av tilskuddsordninger på filmfeltet.
- Engelstad, Audun, Gaustad, Terje & Grünfeld, Leo Andreas (2020). Vil ha rolleavklaring for filmkonsulentene. FULLTEKST
- Eidsvold-Tøien, Irina & Gaustad, Terje (2019). Economic Concequenses of Nuances in National Implementationn of International Law.
- Gaustad, Terje (2019). Lærepenge fra Flåklypa.
- Gaustad, Terje (2018). Den norske strømmeøkonomien.
- Gaustad, Terje & Torp, Øyvind (2018). Kinomarkeder i endring: digitalisering og konkurranse.
- Gaustad, Terje (2018). The Winner Takes It All?
- Gaustad, Terje (2018). Filmnøtten.
- Gaustad, Terje (2018). Farvel til kinomonopolet.
- Gaustad, Terje & Paoli, Donatella De (2017). New Faculty Roles in Online Education: the Professor as Writer, Director, Actor and Producer?
- Gaustad, Terje & Torp, Øyvind (2017). Det smale filmmangfoldet.
- Røyseng, Sigrid, Gaustad, Terje, Eidsvold-Tøien, Irina & Paoli, Donatella De (2016). Grenseløs norsk film – mellom Hollywood og lokal patriotisme.
- Paoli, Donatella De & Gaustad, Terje (2016). Film as Arts-based Intervention in Management - the case of Hollywood storytelling.
- Gaustad, Terje (2014). Når alle taper.
- Gaustad, Terje (2014). I utakt med verden.
- Gaustad, Terje & Paoli, Donatella De (2014). En utredning til besvær.
- Paoli, Donatella De & Gaustad, Terje (2014). Film som kultur og næring - en utredning til besvær.
- Gaustad, Terje (2008). The efficiency of indirect film subsidies for encouraging private investments.
- Gaustad, Terje (2001). Kan stå sterkt alene.
- Gaustad, Terje (2001). Fet på norsk film.
- Gaustad, Terje (2001). Big Brother økonomien.
- Gaustad, Terje (2000). Profitten forvitrer.
- Gaustad, Terje (2000). Eiendomsrett på nett.
- Gaustad, Terje (1999). Fokus på publikum.
- Gaustad, Terje (1998). I Hollywoods fotspor.
- Gaustad, Terje (1998). Exit Polygram Film.
- Gran, Anne-Britt & Gaustad, Terje (2022). Digitizing Cinemas – Comprehensive Intended and Unintended Consequences for Diversity. The Journal of Arts Management, Law, and Society. ISSN 1063-2921. 52(2) p 101-116. doi:
- 2022 - nowAssociate ProfessorKristiania University College
- 2020 - 2022Assistant ProfessorBI Norwegian Business School
- 2019 - 2020Associate ProfessorBI Norwegian Business School
- 2018 - nowAssociate PartnerMenon Economics
- 2013 - 2019Adjunct Associate ProfessorBI Norwegian Business School
- 2012 - nowChairmanVanquish Alliance Entertainment AG
- 2005 - 2013Adjunct Senior LecturerBI Norwegian Business School
- 2004 - 2011Producer (feature films)Vanquish Alliance Entertainment AG
- 1997 - 2003PartnerMPCE Ltd.
- 1996 - 1997Motion Picture CoordinatorPlayboy Entertainment Group Inc.
- 2013PhD, Strategic ManagementBI Norwegian Business School
- 1996M.A, Communication ManagementUniversity of Southern California
