Gillette har gått i purpose-fella
Adrian Peretz, Lars Erling Olsen
kampanje.com, 2019
Kan vi barbere oss til en bedre verden?
Adrian Peretz, Lars Erling Olsen
BI Business Review, 2019
Gillette-debatten handler ikke om budskapet, men om avsenderen
Adrian Peretz, Lars Erling Olsen
kampanje.com, 2019
Hva markedsføring er
Adrian Peretz, Lars Erling Olsen
Dagens næringsliv, 2018
God og dårlig markedsføring
Lars Erling Olsen, Adrian Peretz
Dagens næringsliv, 2018
Usikker på Traasdahls teknologiske fremtidsbilde
Lars Erling Olsen, Bendik Meling Samuelsen, Adrian Peretz
Dagens næringsliv, 2018
Avoiding the Pains of Growth
Adrian Peretz, Lars Erling Olsen
Growing without getting bigger
Adrian Peretz, Lars Erling Olsen
Growing without getting bigger
Adrian Peretz, Lars Erling Olsen
Brand Growth, when less is more
Adrian Peretz, Lars Erling Olsen
Connecting the Dots: Using Sequential Extensions to Achieve Brand Growth
Lars Erling Olsen, Adrian Peretz
Connecting the Dots: Using Sequential Extensions to Achieve Brand Growth
Lars Erling Olsen, Adrian Peretz
Connecting the Dots: Using Sequental Extension to Achieve Brand Growth
Lars Erling Olsen, Adrian Peretz
Brands With a Conscience: Identification Criteria and a Case Illustration
Lars Erling Olsen, Adrian Peretz
Sequential Brand Extensions
Lars Erling Olsen, Adrian Peretz
Making it fit! : the use of sequential brand extensions to accomplish growth
Lars Erling Olsen, Adrian Peretz
The Credible Brand
Adrian Peretz, Magne Supphellen
Merkevarer -ikke produkter
Adrian Peretz
Dagens næringsliv, 2009
Fotball for folket
Lars Erling Olsen, Adrian Peretz
Dagens næringsliv, 2008
Utilitarian concepts and the credible brand
Magne Supphellen, Adrian Peretz
The effect of brand personality on evaluations of utalitarian brand benefits
Adrian Peretz
Merkevareledelse på Norsk
Adrian Peretz, Lars E. Olsen, Bendik M. Samuelsen