Adrian Peretz

- Førsteamanuensis
Institutt for markedsføring
School of Communication, Leadership and Marketing

Adrian.Peretz@kristiania.no

900 38 600

Ansatte detaljer

Vitenskapelige publikasjoner
Peretz, Adrian & Strønen, Fred H. (2021). CSR at a Crossroads – can CSR be a Source of Competitive Advantage? -An Empirical Study of CSR and CSV Concepts in a Norwegian Context. Proceedings of the European Conference on Management, Leadership and Governance (ECMLG). ISSN 2048-9021. doi:
10.34190/MLG.21.025

Peretz, Adrian & Olsen, Lars Erling (2016). Brand Extensions: It's all about managing accessibility. Advances in Consumer Research. ISSN 0098-9258. 44
Peretz, Adrian & Olsen, Lars Erling (2016). Sekvensielle merkeutvidelser: Strategi for vekst. Magma - Tidsskrift for økonomi og ledelse. ISSN 1500-0788. 19(8) s 34-40.
Olsen, Lars Erling & Peretz, Adrian (2011). Conscientious brand criteria: A framework and a case examplefrom the clothing industry. Journal of Brand Management. ISSN 1350-231X. 18(9) s 639-649. doi:
10.1057/bm.2011.30

Peretz, Adrian (2010). En merkepersonlighet som fungerer. Magma - Tidsskrift for økonomi og ledelse. ISSN 1500-0788. 13(1) s 43-49.
Olsen, Lars Erling & Peretz, Adrian (2010). Making it fit! : the use of sequential brand extensions to accomplish growth. Proceedings - EMAC. ISSN 1027-3395.
Peretz, Adrian (2010). Merkepersonlighet i merkevarebygging. I Døving, Runar & Svensson, Göran (red.) Leksjoner i markedsvitenskap. Abstrakt forlag. ISBN 9788279352969. s 152-189.
Peretz, Adrian & Supphellen, Magne (2008). The Effect of Brand Personality on Evaluations of Utilitarian Benefits. Advances in Consumer Research. ISSN 0098-9258. 35 s 987-989.
Formidling
Peretz, Adrian & Strønen, Fred H. (2021). CSR at a crossroads – can CSR be a source of competitive advantage? -An empirical study of CSR and CSV concepts in a Norwegian Context.
Peretz, Adrian & Olsen, Lars Erling (2020). Make it Fit.
Peretz, Adrian & Olsen, Lars Erling (2020). Making it fit.
Peretz, Adrian & Olsen, Lars Erling (2019). Kan vi barbere oss til en bedre verden? BI Business Review.
Peretz, Adrian & Olsen, Lars Erling (2019). Gillette har gått i purpose-fella. kampanje.com.
Peretz, Adrian & Olsen, Lars Erling (2019). Gillette-debatten handler ikke om budskapet, men om avsenderen. kampanje.com.
Olsen, Lars Erling & Peretz, Adrian (2018). God og dårlig markedsføring. Dagens næringsliv. ISSN 0803-9372.
Olsen, Lars Erling, Samuelsen, Bendik Meling & Peretz, Adrian (2018). Usikker på Traasdahls teknologiske fremtidsbilde. Dagens næringsliv. ISSN 0803-9372.
Peretz, Adrian & Olsen, Lars Erling (2018). Hva markedsføring er. Dagens næringsliv. ISSN 0803-9372.
Olsen, Lars Erling & Peretz, Adrian (2017). Markedskommunikasjon. Fagbokforlaget. ISBN 978-82-450-1368-9.
Olsen, Lars Erling, Peretz, Adrian & Samuelsen, Bendik Meling (2016). Merkevareledelse. Cappelen Damm Akademisk. ISBN 978-82-02-48974-8.
Peretz, Adrian & Olsen, Lars Erling (2016). Avoiding the Pains of Growth.
Peretz, Adrian & Olsen, Lars Erling (2015). Growing without getting bigger.
Peretz, Adrian & Olsen, Lars Erling (2015). Brand Growth, when less is more.
Peretz, Adrian & Olsen, Lars Erling (2015). Growing without getting bigger.
Olsen, Lars Erling & Peretz, Adrian (2013). Connecting the Dots: Using Sequential Extensions to Achieve Brand Growth.
Olsen, Lars Erling & Peretz, Adrian (2013). Connecting the Dots: Using Sequential Extensions to Achieve Brand Growth.
Olsen, Lars Erling & Peretz, Adrian (2013). Connecting the Dots: Using Sequental Extension to Achieve Brand Growth.
Olsen, Lars Erling & Peretz, Adrian (2011). Brands With a Conscience: Identification Criteria and a Case Illustration.
Olsen, Lars Erling & Peretz, Adrian (2010). Sequential Brand Extensions.
Olsen, Lars Erling & Peretz, Adrian (2010). Making it fit! : the use of sequential brand extensions to accomplish growth.
FULLTEKST

Samuelsen, Bendik Meling, Peretz, Adrian & Olsen, Lars Erling (2010). Merkevareledelse på norsk 2.0. Cappelen Damm Akademisk. ISBN 978-82-02-31353-1.
Peretz, Adrian (2009). Merkevarer -ikke produkter. Dagens næringsliv. ISSN 0803-9372. s 54.
Peretz, Adrian & Supphellen, Magne (2009). The Credible Brand.
Olsen, Lars Erling & Peretz, Adrian (2008). Fotball for folket. Dagens næringsliv. ISSN 0803-9372.
Peretz, Adrian (2007). The effect of brand personality on evaluations of utalitarian brand benefits.
Supphellen, Magne & Peretz, Adrian (2007). Utilitarian concepts and the credible brand.
Peretz, Adrian, Olsen, Lars E. & Samuelsen, Bendik M. (2007). Merkevareledelse på Norsk. Cappelen Damm Akademisk. ISBN 9788202249151. (1)

Adrian Peretz

Ansatte detaljer

Forskning

Vitenskapelige publikasjoner

Formidling