Innledning

This course consists of four key subjects with an overarching modular theme, Applied Working Practice, running concurrently with each module, theoretically in the first semester and practically in the second. This element takes the form of the setting up and running of an in-house record label, driven by the students with supervision by academic staff within the University College.     

Record labels 

This module will introduce the main types of record labels currently in use throughout the global music industry; majors, mini-majors, independents and explores the efficacy of each branch related to specific case-studies. 

 

Music publishing and copyright 

This module will introduce the main types of music publishers currently in use throughout the global music industry; majors, mini-majors and independents. The module also focusses on the main subdivisions within music publishing, including but not limited to; synchronisation, mechanicals, covers, print and public performance and the rights held within each.    

Artist management and artist development 

This module introduces the role artist managers play for their artists and their associated successes or failures. Relevant case-studies will serve to illustrate these points. The module also aims to explore the many and varied roles an artist manager plays in an artists career introducing the knowledge and skills required in this vital part of the music industry ecosystem.  

 

Introduction to entrepreneurial and professional development   

The student will begin to understand the importance of becoming a self-starter and how to synthesise ideas for projects that will ultimately monetise their abilities moving forward. Special focus will be paid to how an individual can stand out from the masses within this competitive marketplace. Financial and legislative frameworks, budgeting, tax and funding streams will also be covered throughout the module. Students will begin to learn how this element relates to their Applied Working Practice module which takes the form of the in-house record label. 

Læringsutbytte

Knowledge 

 

The student will... 

  • have a knowledge of the types of and differences between major, mini-major and independent record labels, on a global scale and what signing to a record label means in practical terms for the artist/s and associated stake holders. 
  • have a knowledge of the types of and differences between music publishers, on a global scale and what signing a publishing deal means in practical terms for the artist/s and associated stake holders and how best to exploit the rights within each composition or body of work. 
  • have a knowledge of the types of artist management companies, from sole practitioners and multi-national management companies, their machinations and confluence in the industry as a whole and the role they play in the success of an artists’ career. 
  • possess solid foundational knowledge of how to harness, hone and realise their entrepreneurialism related to their individual goals and aims.  

 

Skills 

The student will... 

  • be able to engage in critically constructive discourse referring specifically to the quality and potential of music submitted for consideration for release by the internal record label at the University College. 
  • be able to communicate their opinions accurately and constructively allowing a discourse to reach a successful and mutually beneficial end-goal. 
  • be able to understand the many rights and royalty splits held within a composition and their confluence as related to the release throughout a territory on a multi-platform basis. 
  • be able to deal with the potential for many stakeholders for each project/release and demonstrate a keen ability to communicate quickly and efficiently paying special attention to each member of a project and their specific needs, with special focus paid to artist development.   

General competence 

The student will… 

  • understand how core structures within the global music industry converge with each other in the marketplace. 
  • display a knowledge of the logistical elements required in order to see a project realisation within the marketplace on a multi-platform basis. 
  • accurately and concisely show an aptitude for development of ideas as related to their professional development.  
  • demonstrate readiness to work as an independent agent within a larger organisational structure. 

Emnet inngår i

Music Business

Læringsaktiviteter

Lectures, individual work, supervision, workshops and presentations. 

Anbefalt tidsbruk

Lectures: 225 

Self-study: 580 

Arbeidsverktøy

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Arbeidslivstilknytning

Guest lectures 

Eksamen

Eksamensdel: Individuell mappevurdering

Varighet: Semesteret

Gradering: Nasjonal karakterskala B/IB (Bestått/Ikke bestått)

Vekting: Bestått av hel vurdering

Hjelpemidler: Alle hjelpemidler tillatt

Vurderingskriterier

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Pensumlitteratur

Passman, D (2014) All You Need to Know About the Music Business. 8th Edition. Penguin UK. ISBN: 9780241001639. 544 pages.

Winogradsky, S (2014) Music Publishing: The Complete Guide. Alfred Music. ISBN:  1470614278 / 9781470614270. 408 Pages.

Allen, P. (2014) Artist Management for the Music Business. 3rd Edition. Routledge. ISBN: 0415710227 / 978-0415710220. 318 pages.

Hardy, P. (2012) Download: How the Internet Changed the Record Business.  Omnibus Press. ISBN: 9781780386140. 400 pages.

Læremidler

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Samlet sidetall/pensum

1670 pages

Anbefalt litteratur

Weisman, L (2015) Music Business for Dummies. John Wiley & Sons Inc. ISBN: 9781119049654. 432 pages.

Anderton, C. Dubber, A. James, M. (2012) Understanding the Music Industries. SAGE Publications Ltd. ISBN: 9781446207956. 248 pages.

Merknader

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